Warby Parker tried and then scrapped virtual eyeglass fittings with augmented reality. The technology didn’t quite fit with the experience of trying on an actual pair of frames.
Now the e-commerce brand is confident that what you see on your iPhone is what you’ll get, thanks to an iOS app update that uses the TrueDepth cameras of all X-class iPhones.
Tim Cook sounded confident about Apple’s future when he got on today’s Q1 2019 earnings call with investors this afternoon. Despite slumping iPhone sales and declining revenues, Cook told investors that his company is being managed for the long-haul instead of short-term gains.
Wall Street is already responding positively to Apple’s earnings report with shares trading up in after-hours trading. The company has 1.4 billion active Apple devices in the world, positioning Apple to continue raking in money as no other company can. However, today’s call revealed some new challenges Apple faces going forward.
Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.
Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.
You’ll want to watch this on your iPhone:
Apple’s trade-in offer for the iPhone XS and XR in Japan shows no sign of being quite as “time limited” as Apple suggests.
Having previously been advertised in the country as ending January 31, Apple has now modified the end date to February 28. That gives fans in the country an extra month to take advantage of the deal. It also suggests that Apple still isn’t selling quite as many of its new handsets as it would like.
A recent unconfirmed report indicated that Foxconn, who produces handsets for Apple, had laid off thousands of employees. But the company itself says it’s actually hiring 50,000 people, a sign that iPhone sales aren’t a weak as some fear.
Still, there are indications of a slowdown in Foxconn production, just not a dramatic one.
Apple plans to use OLED displays in all iPhone versions from 2020, according to a new report.
The flagship iPhone XS and iPhone XS Max already use OLED technology, but the more affordable iPhone XR employs an LCD panel just like its predecessors. A complete switch to OLED will allow for “more flexible handset design,” sources say.
The next version of the iPhone XR could offer significantly faster cellular connections than the current one, according to industry analysts. That’s because the new model is supposedly getting 4×4 MIMO — the iPhone XS series are currently the only Apple devices with this speedy tech.
Apple fans that scooped up one of the company’s newest iPhones are finally getting some much-needed relief for their batteries with the release of Apple’s new Smart Battery Cases for iPhone XS, XS Max and XR.
Apple wanted to use Qualcomm’s LTE modems in the iPhone XS and iPhone XR this year, but according to Apple COO Jeff Williams, Qualcomm refused to sell Apple its chips due to their current legal disputes.
After using both Intel and Qualcomm modems in the 2017 iPhone lineup, Apple says it planned to use chips from both companies again on the 2018 iPhones. Qualcomm’s refusal to sell Apple chips forced Intel to scramble to make up for the extra production.
With iPhone sales falling, Apple needs to do something special in 2019 to convince fans to upgrade to its next-generation smartphone lineup. One fan might just have the answer.
Waqar Khan’s gorgeous new concept imagines an “iPhone XI” with big improvements, including a third rear-facing camera and a smaller notch. Would you spend $1,000 on it?
Sales of iPhones seem to be weaker than in previous years, and the Chairman of the Federal Reserve has an explanation: a drop in consumer spending in China.
The implication is that the slowdown in iPhone sales isn’t a result of anything Apple has done.
Weakening demand for the iPhone could get worse next month when Samsung delivers its next-generation smartphone lineup.
The South Korean company has confirmed a Galaxy Unpacked event on Wednesday, February 20. Its teaser video all but confirms the Galaxy S10 will be the star of the show.
Slowing iPhone sales aren’t just bad news for Apple.
Foxconn, the company’s largest manufacturing partner, is also suffering as a result of weakening iPhone demand, with revenue for December falling 8.3 percent year-over-year.
It’s the first time Foxconn has experienced a drop in revenue in almost a year.
The iPhone XR is Apple’s newest handset but more of its units are already in use than the iPhone XS which launched two months earlier. And the XR is on course to pass the XS Max in the near future.
That said, all three are still trailing the installed base of 2017 iOS models, especially the iPhone X.
Apple has cut its current iPhone production by around 10 percent for the first three months of 2019, a new report claims. This follows Apple’s recent note to investors revealing that declining iPhone sales are causing it to miss its own earnings guidance for the first time in 16 years.
Apple CEO Tim Cook is set to make an appearance on CNBC investing show Mad Money later today to defend Apple in light of recent setbacks.
The company warned last week that iPhone upgrades for the last quarter were lower than expected. After investors received the guidance on lower revenue for Q1 2019, Apple shares continued their downward slide, which has been pretty much nonstop since the company posted its Q4 2019 results.
Apple’s best-selling smartphone last November was, perhaps unsurprisingly, its most affordable model. The iPhone XR outsold the iPhone XS and the larger iPhone XS Max, according to new data — but overall iPhone sales saw a significant decline.
The Mophie Juice Pack Access extends the battery life of the newest iPhone models while still allowing the Lightning port to be used.
Even better, the iPhone can still be wirelessly charged while in this battery case.
The Portrait Mode in the iPhone XR and XS is hands-down amazing. In the time it take to snap a photo, the camera scans the depth of the image in front of it, and uses that data to blur the background, and make the subject pop out, sharp. But it doesn’t always work. The depth detection gets confused by glass, for example, ruining what could have been an amazing image.
Today we’re going to use and app called Focos to fix these depth glitches. Focos is an all-round focusing powerhouse of an app, recently updated to support the iPad, including the new iPads Pro. The area we’ll focus on today (sorry) is the ability to edit the depth map, and paint back in the glass or hair that the iPhone missed.
Apple is set to make 5 billion dollars less this quarter than it previously expected. That’s a pretty big deal, and it’s down to two major things. One was an “economic weakness in some emerging markets.” The other was that Apple said it sold “fewer iPhone upgrades than we had anticipated.”
That second one is very interesting. Why aren’t people upgrading? There are two possibilities. One is that they’re switching to Android. The other is that people are holding onto their old iPhones for much longer. Why’s that?
It’s been one heck of a busy year for Apple, and we’ve got the devices to prove it! Truth be told, despite Apple’s shrinking share price, this has been one of the company’s best years in a while for hardware.
What was the cream of the 2018 Apple crop? Here’s how we rank Apple’s major new product launches for 2018.
The iPhone XR got off to a fairly strong start. In November, this just-launched model made up 30 percent of Apple’s U.S. sales, slightly higher than the iPhone X in Nov. 2017.
But the standout aspect of the XR’s launch is this new model drew in a higher percentage of Android fans than any Apple device in years.
In recent years, the iPhone setup process has changed as dramatically as the iPhones themselves. Apple just keeps making it easier to do. So easy, in fact, that there are just a few things you need to do to move from your old iPhone to a new one. And setting up a new iPhone XR from scratch isn’t much harder — gone are the days of manually copying passwords just to get to the home screen.
There are still a few tricks, though, that will help things run smoothly. Here’s how to set up your new iPhone XR the right way.
The iPhone XR is the best single-camera smartphone on the market.
Well, it was for about two weeks. The XR now shares the mantle with Google’s Pixel 3.
Google’s new flagship handset achieved the same ranking as the iPhone XR by the engineers who test mobile phone cameras for DxOMark Image Labs.
The past 12 months have been one of the busiest ever for Apple’s video team.
Apple churned out more than 120 ads and other videos in 2018, unleashing some of its most memorable commercials in years.
After hours of watching all of Apple’s 2018 ads, we rounded up the 10 absolute best, some of which you probably haven’t even seen yet. Get ready to relive all the good times!