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HomePod - page 12

How Spike Jonze created that brilliant HomePod ad

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From The Rock to 'Your Verse': Apple's best ads of the 2010s
Mini-documentary sheds light on one of Apple's best ads in years.
Photo: Apple

A new video reveals the creative process behind Spike Jonze’s brilliant short film “Welcome Home,” which paints the HomePod as a miracle device.

Not just one of the best Apple ads in ages, it’s one of the best adverts anywhere. The HomePod commercial stars English singer FKA twigs as a city dweller whose drab apartment is transformed into a colorful wonderland by an Apple smart speaker.

Apple might give Siri a total makeover

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Siri Alexa in voice report
So selfless, that Siri.
Photo: Apple

Siri is in trouble. Apple’s AI assistant is way behind the competition, and a new report indicates that Cupertino’s coders can’t agree on how to fix Siri — or even if it should be fixed.

Anonymous sources, supposedly from inside the Apple development team, say there’s no strong vision of what Siri should be.

HomePod vs. Sonos One: Which should you buy?

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Smart speakers
Similar size, similar price, which should you buy?
Photo: Ste Smith/Cult of Mac

HomePod’s arrival makes the smart speaker market even more confusing for the average consumer. Amazon and Google are dominating right now, but HomePod’s closest rival is actually the Sonos One.

It’s in a similar price range, it’s about the same size, and both speakers focus on sound quality above everything else. I’ve now spent over three weeks with both the HomePod and the Sonos One to help you figure out which one you should buy.

Check out our comparison video below.

And the winner of our iPhone X giveaway is …

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At long last, we can announce the winner of the Cult of Mac iPhone X Giveaway.
At long last, we can announce the winner of the Cult of Mac iPhone X Giveaway.
Photo: Cult of Mac Deals

When we launched our mouth-watering iPhone X giveaway, we knew people would jump at the chance to win Apple’s newest flagship device. And we were right — it sure seems like a lot of people would like to get a $1,000 smartphone for free.

After a flurry of entries, we can at last announce the lucky winner. Drumroll, please….

iPhone owners just love smart speakers

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Smart Speakers
Apple fans are leading the adoption of smart speakers.
Photo: Apple

Smart speaker sales have exploded, with 47 million Americans now using one, up from about zero two years ago. And Apple fans are leading the trend — they’re 22 percent more likely than Android users to own a smart speaker.

HomePod mini and the end of iTunes, this week on The CultCast

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MacBook Pro

Photo: Apple

This week’s episode of The CultCast is packed with great Apple stories. We talk: Reports of a cheaper, smaller HomePod; the end of iTunes; MoviePass tracking your every move; the first security camera for your car; and more! Hit play to catch the discussion.

Our thanks to Casper for supporting this episode. Learn why Casper makes the internet’s favorite mattress, and save $50 off your order at casper.com/cultcast.

How to create a sleep playlist for your HomePod

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Siri speaker
Look into my eye. You are feeling sleepy…
Photo: Ste Smith/Cult of Mac

This tip is less of a how-to, and more of a why-to. Did you ever think about creating a sleep playlist for your HomePod? It’s a great idea for a few reasons.

  • You can control the HomePod with your voice, from your bed.
  • The HomePod is silent when it’s not playing back audio, so you don’t have to turn it off or listen to it hiss.

Let’s see how it’s done.

Apple might drop new iPad Pro with Face ID in June

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bezel free
Prepare for an all-new iPad Pro.
Photo: Ste Smith/Cult of Mac

Apple will deliver a revamped iPad Pro during the June quarter of this year, according to a new report.

Inspired by the iPhone X, the device is expected to have significantly slimmer bezels and Face ID, and could make up for weaker-than-expected demand for Apple’s latest smartphones. Apple could also be planning a smaller, more affordable version of HomePod.

Apple’s brilliant new HomePod ad brings the Spike Jonze magic

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2019 Creative Marketer of the Year
Spike Jonze is the perfect fit for Apple.
Photo: Apple

Spike Jonze’s surreal new short film about the HomePod is likely to go down as one of the year’s best Apple ads.

The Oscar-winning director’s four-minute creation is unabashedly joyful, which is a feeling that sometimes can get lost in all the Apple minimalism. Check out Jonze’s playful and creative HomePod ad below.

Stream audio from iOS to multiple HomePods with AirFoil

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HomePod
AirFoil is the missing link between your Mac and your HomePod.
Photo: Ste Smith/Cult of Mac

Do you want to stream music from an app on your Mac to your HomePod? Good luck with that. The only app that supports AirPlay streaming is iTunes, and what’s the point in using that if you can stream your iCloud Music Library directly using the HomePod alone? For apps like Spotify, or VLC, you can resort to streaming your entire Mac system audio via Airplay, but then you have to listen alerts booming through the HomePod, and you can’t remote-control the Spotify Audio using Siri.

But if you use Rogue Amoeba’s AirFoil, you can fix all these problems.

20 HomePod tips you need to know

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The HomePod is a lot smarter than you might think. Just take a look at these tips!
The HomePod is a smarter speaker than you might think.
Photo: Ste Smith/Cult of Mac

The HomePod takes a lot of flak for being the dumbest smart speaker around, but it can do more than you might think. In today’s video, I’ll show you 20 HomePod tips you need to know.

(Just a quick heads-up: I’m going to be saying “Hey Siri” a few times in this video.)

Cult of Mac Magazine: 5 ways Apple will rule Mobile World Congress and more!

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cover
Everyone who is anyone in mobile (except Apple) will be at the Mobile World Congress in Barcelona.
Photo: Ste Smith/Cult of Mac

When the entire mobile phone industry heads to Barcelona next week for Mobile World Congress 2018, there will be one notable absence: Apple.

Cupertino doesn’t do trade shows. Not even really big ones like Mobile World Congress. Yet, despite its absence from the massive Spanish trade show, Apple’s influence will loom large over Barcelona’s beautiful horizons. Cult of Mac shows you five things Apple fans should look out for at MWC next week.

In this week’s issue, you’ll find that story and more. Enter to win a HomePod through Cult of Mac Deals. Learn how to drag and drop text between apps on iPad. Shop Casetify’s Stainless Steel Mesh Bands in two new finishes — Gold and Irisdescent — in our Watch Store. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Survey says almost 90 percent of buyers love their HomePods

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hey siri homepod
Smart speakers may be outpacing the smartphone in adoption, too.
Photo: Ste Smith/Cult of Mac

Despite somewhat mixed reviews, Apple’s HomePod is seemingly winning over the customers who have bought it, with 89 percent of HomePod-owning respondents to a survey claiming that they are either satisfied (59 percent) or very satisfied (30 percent) with the device.

While not quite up there with Apple’s best product satisfaction scores, it nonetheless suggests a bright future for Apple’s debut product in the smart speaker category.

How to adjust EQ on HomePod

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HomePod Siri Speaker
The HomePod automatically adjusts it EQ to suit the music and the room.
Photo: Ste Smith/Cult of Mac

Theoretically, you shouldn’t have to adjust the sound of the music playing to your HomePod. Between all the fancy music processing, and the HomePod’s ability to tailor its audio to the size and shape of your room, music should come out sounding pretty great already. But that doesn’t account for taste. Maybe you like a whole lot of extra bass? Or maybe a certain frequency is booming in your room, and the HomePod isn’t doing anything about it.

Then you should try equalization — tweaking the balance of audio frequencies put out by the speaker. The bad news is that the HomePod offers no native EQ. The good news is that it’s easy to adjust on your Mac or iPhone.

Looks like multi-room AirPlay just got further away

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HomePod speaker
Multi-room audio won't be coming anytime soon.
Photo: Ste Smith/Cult of Mac

One of the best features for Apple’s new HomePod appears to be facing some big delays.

AirPlay 2.0 promises to give HomePod users the ability to stream the same song to different devices in different rooms from a single iPhone. But with the release of iOS 11.3 beta 3 this morning, Apple has decided to pull the feature from testing.

Spotify could be working on its own HomePod rival

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hey siri homepod
Spotify wants to move into the hardware space.
Photo: Ste Smith/Cult of Mac

Spotify may be getting ready to create its own hardware to rival Apple’s HomePod, new job listings suggest.

One ad on Spotify’s recruitment website for “Operations Manager – Hardware Product” claims that, “Spotify is on [its] way creating [its] first physical products and set-up an operational organisation for manufacturing, supply chain, sales & marketing.” Could a smart speaker be on the way?

HomeKit light switch makes your smart lights dumb again

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instant switch
Did you ever dream that you'd be able to switch on a light from a wall switch?
Photo: iDevices

As if HomeKit and other automated home appliances weren’t bad enough, now you can buy a HomeKit-enabled light switch. That’s right. Instead of just walking into a room and flipping the switch on the wall to turn on the lights, you can now walk into a room, flip a switch on the wall to turn on the lights, and also deal with firmware and connection issues for the rest of your life.

How Apple could fix HomePod’s white ring problem

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Apple HomePod smart speaker Listening History
HomePod has caused issues for some users.
Photo: Ste Smith/Cult of Mac

One of the least welcome aspects of the HomePod smart speaker is its propensity for leaving unsightly white rings on your tables, due to an interaction between the silicone used in the device and the wood.

According to one industrial designer, however, the problem could be solved by Apple without too much cost — although there may be a bit of retooling of their equipment required.

Cult of Mac Magazine: Why HomePod rocks our world and more!

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covwe
In this week's Cult of Mac Magazine: You can’t buy another speaker of this kind for $349. That price tag is not exactly cheap, but if you love music, HomePod should be at the top of your shopping list.
Photo: Ste Smith/Cult of Mac

There are boatloads of smart speakers out there, but nothing quite like HomePod. Like many Apple products that came before it, HomePod is here to revolutionize an industry. It’s certainly not first to market, but Cupertino’s plan is to make all HomePod competitors insignificant. The new Apple smart speaker uses cutting-edge technology that delivers outstanding sound quality to do just that.

In this week’s issue, you’ll find that story and more. Learn how ‘Hey Siri’ works with HomePod and other devices. Don’t miss Cult of Mac Watch Store’s big President’s Day Weekend Sale, here you can save up to 20 percent on great bands and accessories for Apple Watch. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Everything you need to know about HomePod

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HomePod news, HomePod reviews and HomePod how-tos
The HomePod may be the best speaker you can buy for under $85,000.
Photo: Ste Smith/Cult of Mac

Apple’s HomePod arrives in homes today. It’s already sold out online, but if you’re lucky you might still snap one up in an Apple store. And you probably should, because the HomePod looks to be just about the best small speaker you can buy — in terms of musical performance, anyway.

If you want to find out how to set up and get the best of your new HomePod, or if you want to read a bit more before deciding whether to get one, you’re in the right place. Below you’ll find all our HomePod coverage: how-tos, reviews, tips and opinions.

Trouble setting up HomePod? Here’s how to fix it

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iPhone X
If this panel turns blank, you're in trouble.
Photo: Ste Smith/Cult of Mac

Some folks are having trouble getting their HomePods set up. For most of us, Apple’s streamlined setup is fantastic. The HomePod and your iPhone see each other, and the iPhone tells the HomePod everything it needs to know about your home network, and your iCloud ID. But this simplicity means that troubleshooting failed setups is hard. If you’re faced with nothing but a blank white screen when you plug in, here’s how to fix HomePod.

The hype is real, HomePod is incredible … catch our discussion on The CultCast

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X-ray view of HomePod
Is HomePod nearing its end, or just getting started?
Photo: Apple

Friends, HomePod is even better than the hype! It’s one of the best products Apple’s ever made. Don’t miss our discussion on The CultCast. Plus: HomePod versus the rivals; the big HomePod flaw you need to know about (one Apple is trying to downplay); how Apple plans to revamp its future software; and, is another new Apple product on the horizon? We think so, and we’ll tell you what it is.

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.