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Apple is reportedly looking to skirt the cable companies and strike up deals with HBO, ESPN, Disney, and Viacom to offer their content on a new pay TV service. Rather than distributing content in channels, Apple’s strategy would emphasize apps over cable TV according to a report from QZ.

Sony, Google, and Intel are also trying to score similar deals and might even get their pay TV services up before Apple. However, Apple is also looking to release a TV set as well, in order to control the entire TV-watching experience.

Before college football season gets underway, ESPN is pushing out an update for its WatchESPN app that lets users stay plugged in to more games than ever before. The update adds a new split-screen view so you can watch two games at once, while keeping tabs on game day with the new live tool bar that displays scores and video highlights.

ESPN is also beefing up the content on WatchESPN by adding “ESPN on ABC” events to the app, but you’ll be pulled over to the WatchABC app when you choose them. To top it all off, WatchESPN users who connect through a military or college network now get access to ESPN3 events automatically.

Here are the full release notes:

Apple’s in the process of doubling down on the Apple TV. Following a report that Apple was working on deals with cable networks that would allow for commercial-skipping comes word that Apple is looking to cooperate with TV content providers to bring their own channels to the Apple TV.

Apple just rolled out a new software update for the Apple TV that adds new channels for HBO GO and WatchESPN, as well as Sky News, Crunchyroll, and Qello. The iOS 5.3 release is compatible with both the second- and third-generation Apple TVs, and is available to download now.

If you weren’t grandfathered into an unlimited 3G data plan, then you probably spend each minute on your cellphone judiciously deciding what to spend your data on before you reach your limit. It sucks for users, and it sucks for content providers who want you to stream more videos and consume more content.

ESPN is trying to make thing better for consumers though by striking a deal with the carriers to subsidize your data plan so you can watch more sports video and analysis on your smartphone without it costing you anything against your data plan.

For any fantasy football fan, draft day can be filled with mixed emotions – excitement at the impending start of the season, hope that you’ll get to build your dream team, and nervousness about where you’ll be in the draft order and whether or not you’ll get your top picks before someone else does.

Predicting the outcome of any fantasy draft is hard to do because there are so many variables in terms of drafting order, draft type, the team that you want to build, and the choices that other members of your league will make. That said, solid research and preparation can go a long way to helping you build a winning team and there are some great iPhone and iPad apps out there to help you before and during your draft.

The NFL pre-season games are almost upon us with the regular season not far behind. If you’re a fantasy football fan, that means it’s time to join a league (if you haven’t already), research and plan your draft choices, and pick the apps that you’ll use over the course of the season to track all of your key player and team stats as well as to manage your team.

The right tools can make or break a successful season. Here are some of the best apps out there for iOS and Android that can help you keep track of everything and manage your team’s lineup on the go.

An official ESPN app could eventually make its way to the Apple TV set-top box, according to a new report today. Bloomberg says that Disney, parent company of ESPN, is open to offering Apple digital access to its sports network for Apple TV users. While a deal is by no means confirmed, it appears that the companies could be in talks to add an ESPN Apple TV app in the future.

Apple is reportedly gearing up to bid for English Premier League streaming rights that would allow it to show live matches through its Apple TV and iOS devices. The Cupertino company hopes the content will boost sales of its set-top box and the iPad in the U.K.