This year’s Amazon Prime Day sale may be the best one yet to score a deeply discounted Apple Watch — if supplies last.
Last year, models like the Apple Watch SE and Series 9 hit their lowest ever prices on Prime Day. This year sees all the major Apple Watch models at record lows, including the latest Series 10, the already low-price SE and the refreshed Ultra 2.
However, there’s a strong possibility stock may sell out before the four-day sale ends.
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Apple Watch Prime Day 2025: Likely the best discounts all year
Amazon Prime Day is always a great time to save on Apple gear, but this year Apple Watch discounts are poised to be particularly strong. Amazon is dropping prices on all major Apple Watch models their all-time lowest prices, including the new Series 10 up to $100 off, Apple Watch SE (2nd gen) for just $169 and Apple Watch Ultra 2 for $649 (regularly $799).
Amazon did the same thing last year for the Series 9 and SE, and many of the more popular colors and band combinations sold out. Analysts are predicting this year’s sale will be even bigger, and although it’s been extended for four days for the first time (July 8–11), the same is likely to happen this year.
Apple Watch Series 10 deals
The Apple Watch Series 10 sports a sleek new design with a slimmer chassis, a bigger display and a faster chip. The build quality is also better than before.
- Sleek, stunning design
- Bright display
- Fast charging
- Battery life does not last 24 hours.
Apple’s latest flagship Apple Watch — the Apple Watch Series 10 — stands out for its thinner, lighter design, largest and brightest display yet, advanced health features like sleep apnea detection, and much faster charging — reaching 80% in just 30 minutes. The Series 10 is a handsome timepiece, and its always-on display is especially good for analog faces with ticking hands.
Amazon is discounting numerous case materials (aluminum or titanium), colors and band styles, as well as GPS and GPS + Cellular models, and with or without AppleCare. Some highlights include:
- Apple Watch Series 10 [GPS 46mm case] Jet Black Aluminium case with Black Sport Band —
$429$329 ($100 off, or 23%). - Apple Watch Series 10 [GPS 46mm case] Silver Aluminium case with Blue Cloud Sport Loop —
$429$329 ($100 off, or 23%). - Apple Watch Series 10 [GPS 42mm case] Rose Gold Aluminium case with Light Blush Sport Band —
$399$299 ($100 off, or 25%). - Apple Watch Series 10 [GPS 42mm] Silver Aluminium Case with Blue Cloud Sport Loop —
$399$299 ($100 off, or 25%). - Apple Watch Series 10 [GPS + Cellular 46mm] with Gold Titanium Case and Gold Milanese Loop with AppleCare+ (2 Years) —
$878$778 ($100 off, or 11%).
Apple Watch Ultra 2 deals
Apple's rugged wearable features a Black Titanium Case with Black Trail Loop in size M/L. Includes fitness tracker, Precision GPS and Action button.
- Sleek black titanium finish
- Up to 3,000 nits of brightness
- Precision GPS
- Large case might not suit all wrists
![Apple Watch Ultra 2 [Black Titanium, GPS + Cellular, 49mm]](https://m.media-amazon.com/images/I/41PRlIHiYsL._SL500_.jpg)
The Apple Watch Ultra 2 is ideal for athletes and outdoor adventurers. It has a rugged titanium build, super bright 49mm display, exceptional 55 hour battery life, and advanced features like precise GPS, depth and water temperature sensors, and on-device Siri. It’s pricier than other models, but oh so worth it. Amazon is discounting both the Black Titanium and Natural Titanium case models, with multiple band options, to their lowest prices to date. One model (Black Titanium with Black Trail Loop) is even priced at $636, but it’s likely to sell out fast.
- Apple Watch Ultra 2 [GPS + Cellular 49mm] Black Titanium Case with Dark Green Alpine Loop —
$799$649 ($150 off, or 19%). - Apple Watch Ultra 2 [GPS + Cellular 49mm] Black Titanium Case with Black Trail Loop —
$799$649 ($150 off, or 19%). - Apple Watch Ultra 2 [GPS + Cellular 49mm] Natural Titanium Case with Navy Ocean Band —
$799$649 ($150 off, or 19%). - Apple Watch Ultra 2 [GPS + Cellular 49mm] Natural Titanium Case with Tan Alpine Loop —
$799$649 ($150 off, or 19%).
Apple Watch SE deals
The second-generation Apple Watch SE is an amazing value, with features to help you keep motivated and active, stay connected, and track your health with enhanced workout metrics. Plus, stay safe with Fall Detection and Crash Detection.
- Good budget smartwatch
- Includes all basic Apple Watch health features
- Missing advanced health sensors like sleep apnea
If you don’t want to spend much on a smartwatch, the Apple Watch SE (2nd gen) is a great budget alternative. It misses out on sleep apnea and other advanced health metrics, but the overall experience is mostly the same. The SE is a great starter smartwatch and is perfect for kids — and it helps you track them. Prime Day prices start at just $169, an all-time low.
- Apple Watch SE (2nd Gen) [GPS 40mm] Starlight Aluminum Case with Starlight Sport Band —
$249$169 ($80 off, or 32%) - Apple Watch SE (2nd Gen) [GPS 40mm] Midnight Aluminum Case with Midnight Sport Band —
$249$169 ($80 off, or 32%) - Apple Watch SE (2nd Gen) [GPS + Cellular 40mm] Smartwatch with Midnight Aluminum Case with Ink Sport Loop —
$299$219 ($80 off, or 27%)
Apple Watch sales at Best Buy
Not to be outdone, Best Buy is matching these prices in many cases.
Leander Kahney is the editor and publisher of Cult of Mac.
Leander is a longtime technology reporter and the author of six acclaimed books about Apple, including two New York Times bestsellers: Jony Ive: The Genius Behind Apple’s Greatest Products and Inside Steve’s Brain, a biography of Steve Jobs.
He’s also written a top-selling biography of Apple CEO Tim Cook and authored Cult of Mac and Cult of iPod, which both won prestigious design awards. Most recently, he was co-author of Cult of Mac, 2nd Edition.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
Leander is an expert on:
Apple and Apple history
Steve Jobs, Jony Ive, Tim Cook and Apple leadership
Apple community
iPhone and iOS
iPad and iPadOS
Mac and macOS
Apple Watch and watchOS
Apple TV and tvOS
AirPods
Leander has a postgrad diploma in artificial intelligence from the University of Aberdeen, and a BSc (Hons) in experimental psychology from the University of Sussex.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
You can find out more about Leander on LinkedIn and Facebook. You can follow him on X at @lkahney or Instagram.
