basketball

Apple TV+ subscribers will soon get an exclusive look inside one of college basketball’s greatest dynasties. It’s a new three-part documentary series focused on the University of Connecticut (UCONN) women’s basketball program. The series chronicles four decades of unprecedented success under legendary head coach Geno Auriemma. That includes the team’s most recent triumph as 2025 NCAA National Champions, of course. No other team, men or women, has won so many championships — 12.

“This series offers fans an exclusive view into 40 seasons of UConn women’s basketball, and I’m really excited for audiences to be able to see all the hard work that has built this program,” Auriemma said.

The three-part documentary series doesn’t have a title or a streaming date yet, however.

The new Apple Sports iPhone app just received its first big update. It’s now ready for basketball’s March Madness and baseball’s Opening Day.

The free sports app that debuted in February gives fans access to real-time scores, stats and more for their favorite teams across a wide range of sports leagues.

Apple TV+’s latest documentary series is They Call Me Magic, a look at the life and legacy of one of the greatest and most flashy basketball players the game ever saw.

Director Rick Famuyiwa gives us a guided tour of Earvin “Magic” Johnson Jr.’s game, the illness that took him out of professional sports, and the family members — both professional and blood — who made his life hard but worth living. The documentary’s form is digestible and the story is a necessary window into living memory, to see at once how far we’ve come and how little we’ve changed.

A docuseries about an NBA hopeful determined to take control of his journey premieres on Apple TV+ on April 22. The Long Game: Bigger Than Basketball tells the story of how Makur Maker, a five-star NBA prospect, ended up at Howard University.

A new trailer for the upcoming series gives an early look at his inspirational story.

Streaming service Apple TV+ offered a premiere date for its upcoming sports drama Swagger, loosely based on superstar NBA basketball player Kevin Durant’s early years in the sport he eventually came to dominate. It looks into the world of youth basketball and the lives it touches.

Apple is deepening its partnership with the NBA by teaming up to launch a global playlist on Apple Music to highlight independent hip-hop artists.

The new playlist, dubbed “BASE:LINE” (get it? Cause there’s a baseline in rap songs and on the basketball court), will be curated by Apple Music’s director of hip-hop and R&B Ebro Darden. New artists and songs will be added to the playlist every Thursday with the first edition being made available today.

Nike is on a mission to kill shoelaces for good with its new pair of app-controlled sneakers, which made their official debut today.

Taking a page right out of Back to the Future II, Nike’s new Adapt BB self-lacing shoes pack wireless connectivity, and a custom motor and gear train, to give athletes a perfect fit without having to fuss with retying their laces.

Nike just posted a major teaser for the release of its self-lacing shoes set to debut tomorrow and it looks like the iPhone will play a major role with the new sneakers.

The teaser video Nike put out today shows some popular basketball players trying on the new shoes. Nike appears to have created an iPhone app that lets you adjust the laces without touching your feet. Even though the shoes can’t be seen in the video, it’ll certainly get you hyped for the future of basketball shoes.

Watch some of the NBA’s stars get wowed:

By Chris Brantner

With the NBA season’s arrival, it’s time to figure out how to watch your favorite teams. Whether you subscribe to cable or you’ve cut the cord, there are plenty of ways to watch pro basketball on your favorite Apple device.

You can opt to watch on Apple TV or you can choose a mobile device. Luckily, most cable apps and other streaming services work pretty much the same way. As long as you know the network the game is on and the time, it’s just a matter of pulling it up and rooting for your favorite team.

The life of Kevin Durant is set to be the inspiration for Apple’s next major TV show.

Apple has been scooping up TV shows like crazy the last few months and the latest project to get the iPhone maker’s thumbs up is a show that will explore Durant’s early life along with the world of Amateur Athletic Union (AAU) basketball the players, families and coaches involved.

The internet is furious at Apple Music boss Eddy Cue after the exec was supposedly spotted heckling singer Rihanna last night during Game 1 of the NBA Finals in Oakland, California.

Video of Cue at the game appears to show the Apple VP telling Rihanna to sit down. Rihanna had been doing a bit of heckling herself during the game, yelling at Warriors superstar Kevin Durant. Twitter immediately went in on Cue for going at Rihanna, but most people thought he was just your average court-side rich white guy.

The Cleveland Cavaliers pulled off one of the most improbable comebacks in NBA history on Sunday when they came back to beat the Golden State Warriors — Apple’s favorite team — in the NBA Finals and Steve Jobs was part of the reason why.

LeBron James had to dig deep for inspiration when the Cavs lost the first two games of the NBA Finals. After spending the weekend watching old Muhammad Ali fight, James reportedly realized his team needed something they could connect to to make them believe the series wasn’t over. So before Game 3, James gathered his teammates and played a portion of Steve Jobs’ infamous Stanford Univeristy commencement address from 2005.

When the NCAA Men’s Basketball championship tips off on March 15th hoops fans will have an all-new way to get their fix using Apple TV.

The new March Madness Live streaming app will contain an exclusive Apple TV feature that lets users watch two games side-by-side, but you’ll need to be a paying TV subscriber to use it.

This is not an Onion article, though you may have been fooled into thinking that given the preposterous headline.

NBA forward Matt Bonner has won two championship rings with the San Antonio Spurs, but after suffering his worst shooting percentage since his rookie season, the 35-year old his placing all the blame on Apple.

In a recent interview the basketball player revealed that he believes the iPhone 6’s larger screen contributed to his poor shooting performance, and gave him a season-ending injury in the form of a serious case of tennis elbow.

The NBA Finals started last night, with LeBron James taking to the court in search of yet another championship ring. His team is taking on the Silicon Valley Golden State Warriors and, while Apple Senior VP Eddy Cue was all too happy to cheer on LeBron during the last two NBA championships, this year he’s defected to the home team — and giving King James hell.

It’s that time of year when office work comes to a standstill for weeks thanks to the NCAA’s annual celebration of sweat, leather and nylon nets. The brackets have been set and teams are en route to play the 67 basketball games that will take place over the next few weeks, with Kentucky being the undisputed favorite to walk away with a perfect season.

Thanks to the glories of technology, you can follow all the action this year even if you don’t have a cable subscription. With the right combo of apps, you can get expert insight into your favorite Cinderella team, watch every game — and maybe even pick the perfect bracket.

Dominate March Madness this year with these apps for Mac and iOS:

Here’s a weird setting for an Apple Watch interview: CNET caught up with Eddy Cue, Apple’s head of Internet software and services, at a Golden State Warriors basketball game Friday. And Cue actually walked CNET through how Apple Pay will work on your Apple Watch, as well as how it will prevent thieves from stealing your watch and draining your bank account with it.

It’s that time of year when office work comes to a stand still for weeks thanks to the NCAA’s annual celebration of sweat, leather, and nylon nets. The first games have just gotten underway and thanks to the glorious blessings of technology there are more ways to follow the March Madness action than ever before.

Here’s how to keep track of your favorite teams and your brackets on your iPhone, iPad and Mac:

The best basketball conference in the country just got a front row seat on the Apple TV thanks to the new ACC Sports channel added to the device’s lineup Monday morning.

There’s nothing better than a good coach for any sport. When learning how to be good at something like basketball, you need good feedback and suggestions based on how you perform. It’s a dynamic process for sure.

94Fifty thinks so, too, and decided to create a smart basketball that pairs with a free app for your iPhone and iPad. The ball is loaded with sensors and bluetooth and gets you instant, quality feedback on how you’re tossing the rock to the hoop.

The 94Fifty Smart Sensor Basketball will run you $295 at Apple retail stores or online, while the app is free for anyone to download, though it won’t do you a whole lot of good without the ball.

NBA hoops legend, Shaquille O’Neal – or as his friends call him, ‘Shaq’ – is used to dominating foes on the basketball court, but when he went up against Steve Jobs he got a heavy dose of his own medicine.

The Big Artistotle has come out of the closet. He’s a geek. In fact, he says he was a geek before geeks were cool. Back when the original iPhone was announced, Shaqtus knew a guy, who knew a guy, who knew Steve Jobs. Rather than waiting for the iPhone to be released, Shaq Fu called up Steve Jobs multiple times and begged him for an iPhone, but El Jobso wouldn’t budge.

It was one of the first, and only times, that The Big Maravich has been denied. Don’t feel bad for him, though; Shaq Diesel has a bright rapping career ahead of him if the geeky iOS development stuff doesn’t pan out.

Here’s a video of Wilt Chamberneezy retelling the story to Bloomberg:

Hoops fans rejoice, 2K’s NBA 2K13 has dribbled down from its prime-time launch to embrace our mobile devices. One of the most successful NBA video game franchises creates another slam dunk with its impressive game simulation, amazing graphics, and intuitive One-Finger controls. Head fake your way to a winning season while breaking ankles with your wicked crossovers. If there’s any hoops game to pick up for your mobile device, it’s this one.

March Madness season is about to begin, so it’s time to download the official NCAA app for your iPhone and iPad. With the free app and a $3.99 in-app purchase, basketball fans will be able to watch and listen to all 67 tournament games on the iPhone, iPad, and iPod touch.

Nike has extended its Nike+ range with two new shoes that cover basketball and training. Aptly named Nike+ Basketball and Nike+ Training, they’re the first shows to take the Nike+ technology beyond its traditional focus on running.

Ever since Electronic Artists (EA) started investing in the mobile games scene, the company has produced a flurry of titles that have been a big hit with Apple fans. With the combination of console to iOS ports (FIFA 12, NBA JAM, Dead Space) and original content made exclusively for iOS (Max & the Magic Marker, Fantasy Safari), EA has become one of the hottest game developers for the iPhone and iPad.

Now that we’re rolling into the holiday season, EA is starting to feel the Christmas spirit and has created a “Daily Deals” page that highlights new deals on their most popular games.