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Video: See Wired Magazine For iPad In Action

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Here’s some video of Wired‘s digital version of the magazine in action.

Check out the amazing 360 of the car ad at the 1.33 point. A glossy magazine ad comes to life and you’re able rotate it with your finger. It’s totally sci-fi — and very, very cool.

Wired’s EIC  Chris Anderson says the iPad and other tablets are a big opportunity for the publishing industry, and Wired is betting big on them.

“Much is still to be answered about magazines and other media on this emerging class of devices, from the business and distribution models to the consumer response. But what is already clear is that they offer the opportunity to be beautiful, highly engaging and immersive, going beyond what’s available on the web. I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.”

The app is designed to run using Adobe’s Air, but can be easily repurposed for the iPad and other devices, Anderson says. He showed it off for the first time last week at the TED conference.

Via Wired’s Epicenter blog.

Microsoft’s New Windows 7 Phone Also Doesn’t Have Flash

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Big shocker: Microsoft isn’t supporting Adobe’s Flash in its brand new Windows Phone 7 operating system.

Windows Phone 7 joins Apple’s iPhone and iPad in snubbing the widely-used plug-in.

The news was delivered to Information Week, which received a surprise email from Adobe saying:

“While the newest version of Windows Phone won’t support Flash at initial availability, both companies are working to include a browser plug-in for the full Flash player in future versions of Windows Phone. More details will be shared at Microsoft MIX next month.”

Information Week is skeptical. It says it’s not clear if Flash is coming to WinMo 7 at all.

Microsoft launched WinMo 7 on Monday to great acclaim. Blogs like Gizmodo and Wired’s Gadget Lab, which got to play with the new system at the Mobile World Congress, say it looks better and is easier to use than the iPhone. (Giz: Windows Phone 7 Interface: Microsoft Has Out-Appled Apple; Gadget Lab: Hands-On With Windows Phone 7 Series

Of course, Microsoft makes its own Silverlight platform, a rich-media platform which competes with Flash on the web.

Although Apple has remained officially mum on the issue of Flash, it’s widely understood that the company views the plug-in as buggy and power-hungry.

Not all smartphone makes are snubbing Flash, however.  Adobe just announced Flash for Google’s Android platform, it’s first step into mobile.

Information Week: Windows Mobile 7 Won’t Get Flash

Via Gadget Lab.

Steve Jobs Is Collaborating On Authorized Biography — Report

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Steve Jobs is finally cooperating with an official biography, the New York Times reports.

Jobs will collaborate with Walter Isaacson, author of two well-regarded biographies of Albert EinsteinBenjamin Franklin and Henry Kissinger.

The book, which is in the early planning stages, would cover the entire life of Mr. Jobs, from his youth in the area now known as Silicon Valley through his years at Apple, these people said.

Mr. Jobs, who will turn 55 on Feb. 24, has invited Mr. Isaacson to tour his childhood home, one person with knowledge of the discussion said.

… Cooperation with Mr. Isaacson could be a sign that Mr. Jobs has emerged from his recent health battles with more of an interest in shaping his legacy.

Chris Anderson: Wired Magazine for iPad Will Be “Game Changer”

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Adobe's Jeremy Clark demonstrating the upcoming digital version of Wired magazine at TED. Photo TED / James Duncan Davidson

The digital version of Wired Magazine for the iPad and other devices will be a “game changer,” Editor-in-Chief Chris Anderson said Friday.

Showing off a demo of the digital magazine at the TED conference on Friday, Anderson said the interactive magazine brought print’s high-production values to digital for the first time.

“We think this is a game changer,” he told the audience.

Anderson said the digital magazine is on track for a summer release. The iPad is expected to be on sale by the end of March.

Via Wired’s Epicenter.

Seven Tips For Bringing The Kids To Macworld

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Bring the kids to Macworld and put them to work hawking products, like their dad's new book. Photo by Omar G! http://www.flickr.com/photos/omargutierrez/85534936/
Bring the kids to Macworld and put them to work hawking products, like their dad's new book. Photo by Omar G! http://www.flickr.com/photos/omargutierrez/85534936/

SAN FRANCISCO, MACWORLD 2010 — Saturday is the last day of Macworld 2010 and you can bring a friend for only $15 when you use priority code SHARE. The Expo Hall hours are from 10:00am to 6:00pm.

If you want to show the kids a good time do the following:

Couple Name Three Kids After Their Favorite Computer (Hint: It’s Not Dell)

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Steven Chan and two of his three kids, Megan and Matthew, who all share the same initials: M - A - C.
Steven Chan and two of his three kids, Megan and Matthew, who all share the same initials: M - A - C.

SAN FRANCISCO, MACWORLD 2010 — Steven Chan and his wife gave their three kids the same initials: M – A – C.

There’s Maxwell Alexander Chan, his brother Matthew and sister Megan.

“We’re in the printing and graphics business and we just loved the Mac from the very beginning,” said Chan. “Its the tool of our trade, so…”

In a dozen years reporting on Apple, the Chans are the first people I’ve met who named their kids after their favorite computer company. Although there have been rumors of kids named after Apple or the Mac — Gwyneth Paltrow’s daughter Apple, for example — it has become an urban myth, often rumored but never verified (if ever). I don’t know of another documented case.

I met the Chans on the Macworld show floor. They’d driven up from Southern California for the Expo. The Chan’s printing business is in Riverside County.

“We’re both fanatics,” Chan added, laughing. “There’s five of us but we have eight Macs in the house. There’s more Macs than people.”

Macworld Vendors Delighted By Big Turnout, Brisk Business

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Ivan Randall of Topaz Labs thought Macworld would be dead, but he sold out two days in a row. He had to tell customers to download the software and write serial numbers on slips of paper.

SAN FRANCISCO, MACWORLD 2010 — The guys at Topaz Labs thought business would be slow at the first Macworld without Apple, so they packed only 250 CDs of their software.

They sold out in the first few hours of the first day.

Worried it was just an opening-day rush, and that day two would be dead, they had just 250 more overnighted to their hotel. But those too quickly sold.

“It’s been awesome. I’m exhausted,” laughed Ivan Randall of Topaz Labs. “It’s been a great show.”

Almost all the vendors we talked to told the same story: Macworld 2010 has definitely been worth the money. Many had low expectations, but turnout has been great and business is brisk.

Macworld Day Two Is Another Big Day

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Day two was another crowded day at Macworld.

SAN FRANCISCO, MACWORLD 2010 — The second day of Macworld 2010 was another big day with throngs of showgoers crowding the show floor.

Some vendors had worried that the big crowds on day one would thin significantly on the second day. But there was steady stream of attendees and brisk business for vendors.

FastMac’s Impact Sleeve Protects MacBooks From Hammer Blows

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FastMac's Michael Lowdermilk holds up the Impact Sleeve.
FastMac's Michael Lowdermilk holds up the Impact Sleeve.

SAN FRANCISCO, MACWORLD 2010 — You’ve probably seen the late pitchman Billy Mays on late-night TV smashing his hand with hammer while it’s wrapped in Impact Gel — a super cushioning material used for insoles.

In fact, Impact Gel was featured in the first episode of PitchMen, the Discovery Channel show featuring Mays and his partner Anthony Sullivan.

Now, Impact Gel is being used to make a laptop sleeve that can be hit with a hammer and dropped without damaging the contents.

Macworld: Where Are the iPhone Case Manufacturers?

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SAN FRANCISCO, MACWORLD 2010 — One of the most welcome aspects of the post-Apple Macworld is the absence of the giant booths devoted to iPhone accessories.

In recent years, Macworld was in danger of becoming the iPhone case show. Many of the biggest and most prominent booths on the show floor were devoted to cases and screen covers.

This year, they’re mostly absent. While there were about 100 case and accessory makers at CES in January (in the iLounge pavilion), the 150 iPhone developers at Macworld are mostly software publishers. It’s a welcome change.

Software God Bill Atkinson Demos At Macworld For First Time in 23 Years

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Software legend Bill Atkinson presenting his PhotoCard app at Macworld.
Software legend Bill Atkinson presenting his PhotoCard app at Macworld.

SAN FRANCISCO — Veteran Mac programmer Bill Atkinson took the stage at Macworld for the first time in 23 years to show off PhotoCard — an app for sending fine-art postcards through the mail.

Written by Atkinson himself (he’s the genius behind early and great Mac software such as QuickDraw, MacPaint and HyperCard), PhotoCard allows you to write a postcard on your iPhone. When you hit send, a beautifully printed postcard is sent through the mail.

Programming Legend Bill Atkinson Says iPad Will Be a Hit

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Programming legend Bill Atkinson demoes a mockup of his PhotoCard app at Macworld on a dummy iPad he made for himslef. Photo: Leander Kahney.
Programming legend Bill Atkinson demos a mockup of his PhotoCard app at Macworld on a dummy iPad he made for himslef. Photo: Leander Kahney.

SAN FRANCISCO, MACWORLD 2010 — Programmer Bill Atkinson, one of the lead authors of the original Mac system, says the iPad will be a big success — and that you have to play with it to understand the magic of the multitouch interface.

“This guy is going to be a real winner,” he said, holding up a model he’d made for himself to visualize how his PhotoCard app would look on the device. Atkinson took part in Guy Kawasaki’s Friday morning keynote presentation.

“Once you get it in your hands and play with it you don’t want to set it down,” he continued. “I think Apple’s got a hit on their hands here.”

Atkinson said he’d played with an iPad for a couple of hours. It’s not a laptop and its not an iPhone, he said, but an entirely new, third device. The magic is in using your fingers to directly manipulate elements onscreen.

Returning to using a mouse is like using a remote control, he said — clumsy and awkward.

Wandering Macworld In Search of Ways To Export Jobs From China

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Prepress manager Graham Clarke is trying to bring offshore jobs back onshore by investing in easy-to-use masking software.
Prepress manager Graham Clarke is trying to bring offshore jobs back onshore by investing in easy-to-use masking software.

SAN FRANCISCO, MACWORLD 2010 — Graham Clarke, prepress manager at TravelSmith, a travel clothing website, is wandering Macworld in search of software to help him bring offshore jobs back onshore.

Clarke is looking for easy-to-use masking software, which will allow his company to bring a lot of image processing work — currently performed in China at rock-bottom rates — back to the U.S.

Travelsmith processes about 6,000 product images a year. Each has 10 or 15 masks, which are currently processed in China for $10 per image. “It’s very long, boring and labor intensive,” explains Clarke.

Clarke is taking a closer look at packages like Graphic Authority’s Photoshop Suite and Topaz Remask, which make masking easy.

“Now it’s like painting,” Clarke says. “It’s so quick and easy, why pay for the labor? If we’re paying someone $10 to do something that takes 10 minutes then it’s time to bring it back in-house. It’s ironic. What work went offshore is now coming back because it’s so easy to do.”

“Bumping” Contact Details Via iPhone Is Popular at Macworld

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Liana Lehua of the Fittorrent website "bumping" her contact details at Macworld.

SAN FRANCISCO, MACWORLD 2010 — Years ago at Palm conferences everyone used to get out their Palm Pilots and beam contact information at each other via infrared.

The tradition is alive and well at Macworld, except people are using the popular Bump iPhone app. The free app transfers contact info wirelessly via Wi-Fi or 3G when two iPhones are bumped together.

Wandering the show floor, you can see people bumping their iPhones together. I saw one group of about six people standing in a circle bumping each other.

“I made them all do it,” explained Liana Lehua of the Fittorrent website, nodding at the rest of the group. “I don’t carry business cards, so everyone downloaded the app.”

Macworld Show Floor Is Packed on Opening Day

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Woah, Macworld is Packed!

Much to my surprise and delight, the crowds are showing up in droves for Macworld. Though the gates opened just 30 minutes ago, the show floor is already crowded with attendees.

“It’s a zoo up there,” said one paserby who queued up to get an entrance badge.

True, the show is restricted to the Moscone Center’s smaller North Hall (instead of both South and North halls), and it’s not as jammed as some previous opening days, but it’s still a very healthy crowd.

To be honest, I’ve always hated the Macworld show floor. The throngs get old really quick, with people shuffling along in a Magadon dream, bumping you with rucksacks full of crap, or interrupting a briefing with dumb questions.

But still, I’d be sorry to see it go. So best of luck to Paul Kent and co. Long live Macworld!

Pogue’s Keynote Bodes Well For Macworld Without Apple

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SAN FRANCISCO, MACWORLD 2010 — Helped perhaps by low expectations, David Pogue’s opening keynote here was a surprising success, playing to a packed, standing-room-only audience and bringing in a steady stream of laughs at Apple’s expense.

Pogue’s keynote was a variety show, with interviews, skits, singing and dancing — and a one-act play starring LeVar Burton as Steve Jobs.

Pogue also showcased the work of The Gregory Brothers, a quartet of Brooklynites behind Autotune the News.

Overall, the show was charming and funny light entertainment. A traditional Steve Jobs keynote it was not.

One of the characters in Pogue’s play managed to call Steve Jobs a “creepy vegan megalomaniac.”

That kind of thing would never fly if Apple were here at the show. And perhaps it shows what future Macworlds might be like without the anchor tenant.

The absence of Apple allows the show to be about the bigger topic — the Apple ecosystem — rather than being just Apple, and Apple alone.

“It’s liberating,” said one attendee coming out of the keynote. “I feel good about it. It’s not just about Apple any more.”

LeVar James plays Steve Jobs in a parody of It's a Wonderful Life. Jobs doesn't invent the Mac, and DOS 25.1 rules the world.

Pogue Kicks Off Macworld 2010 With Impression of Steve

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SAN FRANCISCO, MACWORLD 2010 — New York Times tech columnist David Pogue just kicked off Macworld Expo with an impression of Steve — Steve Ballmer, that is, not Jobs.

Pogue stormed the stage grunting and whooping in an exuberant impersonation of the Microsoft CEO, who is famous for his Monkey Boy stage appearances.

“Steve Jobs would have been too obvious,” Pogue said.

It wasn’t a bad start to the Expo. Except for the obligatory song, Pogue is bringing the house down with a string of good jokes at the expense of Apple, AT&T and Twitter.

How Steve Jobs Blew The iPad Launch By Snubbing Macworld

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Steve Jobs introducing the iPhone at Macworld 2007. It was a great success, thanks to the venue and audience.

SAN FRANCISCO — Three years ago Steve Jobs took the stage to introduce the iPhone here at Macworld. The presentation was one of the best in Jobs’ career, generating enormous buzz and expectation for the device.

Also important, fans could check out the device in person on the Macworld show floor (Well, kinda — there was a prototype in a glass case). It was obvious the iPhone was a big deal, and by the time it went on sale in June, there were lines around the block. Looking back, I think the success of the iPhone’s debut had a lot to do with the venue, and the audience it was introduced to.

No Partying at Macworld: Parties Are Way Down

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You can tell it's a party by the disco ball. CC-licensed pic by Steve Rhodes.
You can tell it's a party by the disco ball. CC-licensed pic by Steve Rhodes.

The best thing about Macworld was always the parties. MacWeek’s annual Mac The Knife Party was a drunken bacchanal for the ages; Peachpit and O’Reily put on nice literary soirees with cash bars; and Microsoft’s events always had fancy hors d’oeuvres.

Even Apple, a stranger to shows of public hospitality, once threw parties with generous helpings of food and booze. I got so ploughed at one event, I forgot my heavy laptop bag — computer, camera and all. Apple designer Jonny Ive kindly picked it up and lugged it about all evening until we ran into each other later at a nightclub, and he handed it back.

Top 5 Things To Check Out at Macworld 2010

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Photographer/podcaster Lisa Bettany is first in line for the 2009 Macworld keynote. CC-licensed photo by Scott Meizner.

Macworld 2010 opens today. It is the 25th annual gathering of Mac users. That’s right, 25 years!

But thanks to the absence of Apple this year, this “Mecca for Mac Heads” may be the last. So check it out while you can.

  • The show runs for 5 days. The Expo showfloor opens on Thursday at noon.
  • For the first time since the eighties, it now includes a Saturday. Expect big crowds, lots of kids.
  • There’s 250 exhibitors, down from 400 last year. Here’s the Exhibitor List.
  • Attendance is expected at about 30,000 visitors. (But most Expo visitors this year got free passes instead of paying the usual $25 fee).
  • People are hoping this isn’t the last Macworld but consider the history. As Jim Dalrymple notes: “Apple pulled out of Macworld Expo Boston/New York — it failed; Apple pulled out of Macworld Expo Tokyo — it failed; Apple pulled out of Apple Expo Paris — it failed.”
  • Macworld Expo Floor Hours: Thu 2/11 12pm-6pm; Fri 2/12; 10am-6pm Sat 2/13; 10am-6pm
  • Twitter hashtag is #macworld2010

And here, in chronological order, is the top 5 things to do at the show:

Craigslist Ad: Wanted, Steve Jobs Look-Alike

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Someone is looking for a Steve Jobs look-alike, like this guy, who was snapped at the San Francisco Dyke March in 2008 by photographer/comic Heather Gold. 

Someone is looking for a Steve Jobs look-alike for an “impersonator event” on Friday and Saturday in San Francisco’s SOMA — the area around Macworld.

The actual job isn’t specified, but looking like Steve is important, of course, but so is “punctuality.”

“If necessary, we can provide a black turtleneck and glasses,” the Craigslist ad says.

Pay is $100 a day. Wanna bet it’s handing out Gold Club flyers?

Full text of the Craigslist ad after the jump and check out our Gallery of Uncanny Steve Jobs Look-Alikes

Detailed Tour of iPad Touch UI Shows Why It’ll Be More Important Than iPhone

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A lot of people are nonplussed by the iPad because it doesn’t seem so new, or even very useful. It’s just a big iPod touch. So what?

But one of the most interesting things Apple said has about the iPad is how it improves the “experience” of doing everyday computing tasks — email, web browsing, making photo slideshows.

Again, people say so what? We’ve already got laptops for email and watching movies. But improving experiences is exactly what Apple is great at. The iPod wasn’t the first MP3 player, but the first anybody could enjoy using. The same thing is going to propel the iPad into the mainstream. Everyday tasks like sending email and reading newspapers are going to be so much nicer on the iPad than any other device. (see for example the New York Times screenshot after the jump.)

Software developer Fraser Spiers has been digging through Apple’s iPad videos, pulling screenshots to take a closer look at the details of the iPad’s UI. His conclusion? It’s going to provide a very good experience not just for media consumption, but also media creation.

Look at what’s in here: a full stylesheet engine, multi-column page layout, a complete library of cell formulae and a full set of builds and transitions. You can create a Magic Move transition on the iPad. That’s probably the most advanced technique you can do in Keynote, and it’s there on the iPad.

Ex-Microsoft Exec Explains Why Microsoft Is ‘Failing’

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Steve Ballmer at CES 2010 with a prototype tablet from Hewlett-Packard.
Steve Ballmer at CES 2010 with a prototype tablet from Hewlett-Packard.

The New York Times has a fascinating piece by ex-Microsoftie Dick Brass on how interdepartmental fighting is causing the company to fail. Microsoft has turned into an anti-innovation company, he says.

Internecine warfare among Microsoft’s divisions has created a “dysfunctional” corporate culture that thwarts creativity instead of nurturing it. “The company routinely manages to frustrate the efforts of its visionary thinkers,” he writes.

Chris Anderson: Wired Is Ready For Apple’s iPad

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Wired EIC Chris Anderson at Pop!Tech 2008. CC-licensed photo by Pop!Tech.
Wired EIC Chris Anderson at Pop!Tech 2008. CC-licensed photo by Kris Krug/Pop!Tech.

Of course Wired is prepared for Apple’s iPad, says Chris Anderson, the magazine’s editor in chief.

Responding to Tuesday’s piece that Wired‘s digital version won’t work on the iPad, Anderson says the magazine knew all along about Apple’s aversion to Flash and Air, and has a solution.

“Obviously we knew about Apple and Flash from the beginning and there were no surprises there,” he says in an email. “We have a solution and will launch on the iPad according to plan and on schedule, along with Android and Windows — it’s a full cross-platform strategy, which was the idea all along.”

Anderson wouldn’t say what the solution is, but it’s a good one, he claims.

John Gruber Is Surprisingly Cool With DaringFireballWithComments.net, Dev Says [UPDATED]

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John Gruber's Daring Fireball is getting comments, thanks to DaringFireballWithComments.net.

UPDATE: Just got word that Gruber is NOT cool with the site, and is demanding it be taken down. This about 20 mins after this post was published. Guess the “reasonably parodic period” is up. That was quick.

I’ve just been IM-ing with John Casasanta, the brains behind DaringFireballWithComments.net – a website that mirrors Apple pundit John Gruber’s Daring Fireball blog — with the addition of reader comments on posts.

Casasanta says he’s received a short note from Gruber, who says he’s cool with the site. Gruber even gave Casasanta permission to keep the site up for a “reasonably parodic period” of time.

“This absolves me of any lawsuit,” says Casasanta, who runs the super-popular MacHeist software marketing operation.

As reported yesterday, DaringFireballWithComments.net mirrors everything on Daring Fireball — posts, ads and all — but allows anonymous commenting on posts. Gruber’s blog is famous for not having comments, an ethos at odds with most other web publishers (except Engadget, which has temporarily shut down its “out-of-control” comments system). Casasanta is mirroring Gruber’s site as a “social experiment.”

Meanwhile, most of the comments on DaringFireballWithComments.net so far have been exceptionally moronic, partly proving Gruber’s point that comments are a distraction.

Casasanta says he is unconcerned by the stupidity (which appears to be mostly purposeful. People are being deliberately dumb) and is willing to give it time. “It’s kinda what I would’ve expected so far,” he says.

One option is moderating the comments, but Cassanta says it hasn’t been discussed yet.

Gruber hasn’t responded to a couple of notes I sent him asking for comment, and hasn’t yet mentioned the mirror on his site or Twitter stream. As some have noted, with about 40,00 followers, Gruber’s Twitter stream acts as Daring Fireball’s behind-the-scenes comments system.