Note: This post, originally published at 2:44 a.m. Pacific, has been updated.
For the first time since the launch of the iPhone in 2007, the company’s latest models failed to immediately sell out.
More than 12 hours after pre-orders opened this morning, the iPhone 8 and iPhone 8 Plus remain generally available for pickup at Apple stores next Friday, the first day they go on sale to the public.
Typically, new iPhones sell out within minutes because demand far outstrips Apple’s ability to produce its latest devices in massive quantities. Is iPhone 8’s surprising availability a total Apple fail that shows nobody wants one? Or is it a sign of Cupertino’s mastery of the supply chain and production?