If you were just putting the finishing touches on that new fart app, Apple’s release of its App Store Review Guidelines might carry some bad news: “We have over 250,000 apps in the App Store. We don’t need any more Fart apps.” That is just one of the basic commandments handed down as the Cupertino, Calif. iPhone maker attempts to bring more transparency to the process of determining thumbs-up or thumbs-down on App Store entries.
Several other words of wisdom were found when Engadget republished the guidelines. Among the highlight: Apple wants to protect the kids – as well as it’s brand.