Apple appears to face an up-hill battle convincing studios of the wisdom of the Cupertino, Calif. companyâs plans to rent tv episodes for 99 cents. Time Warnerâs CEO became the latest to speak out against the proposal, saying it âjeopardizesâ sales by the networks.
âHow can you justify renting your first-run TV shows individually for 99 cents and episode and thereby jeopardizing the sale of the same shows as a series to branded networks that pay hundreds of millions of dollars and make those shows available to loyal viewers for free,â Time Warner CEO Jeff Bewkes said during the London-based Royal Television Conference.