Apple CEO Tim Cook was all smiles during a brief appearance at the New York Stock Exchange this morning. While taking a quick tour of the floor with his nephew, Cook revealed that AirPods are so popular Apple can’t make them fast enough.
Researchers on Apple’s artificial intelligence team have published the first ever research paper ever from the iPhone-maker, ending Apple’s long standing ban that safeguarded company secrets.
The paper details methods on how to train AI algorithms to recognize images. Apple’s researchers reveal that they have tried using both computer-generated images as well as real-world images to train to algorithm, but each have serious drawbacks.
Handbrake has been our go-to tool for all types of video conversion how-tos for years and now after 13 years in ‘beta’ the free software is officially ready for its official launch.
Next year’s Plus-size iPhone might come with a slightly different dual-lens camera, according to the latest rumors out of Asia.
Citing supply chain sources, the new rumor claims Apple will reposition the secondary telephoto lens on the iPhone so that it sits below the traditional wide-angle lens.
Losing an AirPod can be a pricey mistake, but if you’re not afraid of a little body modification, there’s a way to ensure Apple’s new buds stay in your ear forever.
Getting your hands on an Apple Watch Series 2 in time for Christmas has become nearly impossible for holiday shoppers.
Demand for the new watch has ticked up to a new level in the last month, according to Apple employees, who told Cult of Mac that stores are selling out of the Apple Watch Series 2 so fast that production can’t keep up.
Less than a week after dropping its last batch of betas, Apple has seeded new beta builds of iOS 10.2.1 and macOS Sierra 10.12.3 to developers this morning.
The new updates bring a number of performance enhancements and under-the-hood improvements, but it appears that no major new features have been added in the latest builds.
The iMac didn’t get much love in 2016, but according to Apple CEO Tim Cook, killer new desktop Macs are coming.
In a note to Apple employees, Cook assured staff that desktop computers are still “really important” and that they shouldn’t worry about future machines.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.
These are our favorite Apple ads of 2016.
Waymo offered a first look at its fleet of hybrid Chrysler Pacifica minivans today, showing off vehicles that pack an array of sensors and software that enable autonomous operation.
The self-driving fleet of 100 minivans from Waymo (which is run by Google’s parent company, Alphabet) will hit the streets in early 2017.
One of the best things about owning an Apple TV — staring at the hypnotically beautiful screen savers — just got a whole lot better.
Apple published 21 gorgeous new videos today that give Apple TV viewers a bird’s-eye view of fantastic cityscapes in Hong Kong, China, Dubai and other beautiful locales.
Super Mario Run, Nintendo’s first major game for mobile, is already a huge hit on iPhone, but Android users will have to wait until 2017 to get their fingers on the real deal.
However, a ton of Super Mario Run clones are already springing up on Google Play — trying to steal Nintendo’s thunder.
Apple and Nintendo have become a match made in heaven, thanks to the Super Mario Run game that debuted today for iPhone and iPad.
To celebrate the game’s launch, Super Mario Run creator Shigeru Miyamoto showed how he draws the iconic videogame character using an iPad Pro and Apple Pencil.
Watch him sketch below:
The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.
Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.
Check ’em out:
Losing one of Apple’s tiny new AirPods will probably be an unfortunately common occurrence for customers/ Apple already has a plan in place that will allow you to buy a replacement pod when you invetiably lose one, but it won’t be cheap.
Trump Tower in New York City became the site of the biggest meeting of tech figures in years Wednesday, as President-elect Donald J. Trump called together Silicon Valley’s elite for a meeting of the minds.
Apple CEO Tim Cook was among those in attendance and was seated within arm’s reach of the Trump, even though Cook previously has been criticized by the recently elected Republican. Trump also called for a boycott against Apple products during the blistering presidential campaign.
Developers received a fresh new batch of beta software from Apple today, just two days after the company launched iOS 10.2 and tvOS 10.1 to the public.
The new first betas for macOS 10.12.3, iOS 10.2.1 and tvOS 10.1.1 all come with a number of bug fixes and performance enhancements, but they likely don’t contain any major new features.
Apple’s former retail employees have come away victorious in their long legal battle against Apple in California.
A jury has ordered Apple to pay $2 million, after the iPhone-maker has found to have illegally denied retail staff meal and rest breaks and took weeks or months to give departing employees their last checks.
Apple’s new AirPods have finally arrived after months of waiting.
Shipping estimates for the new wireless earbuds have already been pushed back to 2017, thanks to the overwhelming demand, but if you’re lucky enough to get them in your ears this week, you’ll need some tips on getting started.
Here’s everything you need to know to use AirPods:
Mac owners can now take advantage of all the new emoji iPhone users got earlier this week, thanks to today’s release of macOS 10.12.2.
Apple launched the macOS update this morning, bringing a host of performance enhancements to users, as well as couple new features and small tweaks.
The new MacBook Pro’s Touch Bar might not be the most useful tool for professionals quite yet, but it’s quickly becoming a perfect playground for retro gaming. Two new hacks bring classic games Pac-Man and Lemmings to the Touch Bar.
The MacBook Pro’s tiny OLED display seriously limits gameplay, though: You can barely make turns in Pac-Man, but it still looks better than Doom on the Touch Bar.
Get a peek at the Touch Bar gameplay in the videos below.
Apple TV owners can finally start using the new TV app that Apple unveiled at a keynote in October.
Apple released tvOS 10.1 to the public this morning, giving users their first taste of the grand TV-watching experience Cupertino hopes to create by wrangling all your favorite video content into one app.
The long wait for iOS 10.2 is finally over. After weeks of beta testing, Apple made the big iOS 10.2 update available to the public this morning, adding a host of new features that make the iPhone and iPad better than ever.
The new MacBook Pro apparently has been great business for Apple rival Microsoft.
Mac users are switching to Microsoft’s Surface more than ever before, claims the PC-maker in a new blog post that takes several shots at Apple’s new MacBook Pro and Touch Bar.
Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.
The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.
Watch them both: