Apple launched a new ad campaign this week with two new short spots that showcase the superior shooting skills of the iPhone 7 Plus’ new Portrait Mode.
Both of the new ads highlight how to use Portrait Mode to elevate your pictures of people or pets to an all-new level. The new feature is technically still in beta, but it looks like Apple thinks it’s ready for its close-up.
Target shoppers will have to keep dreaming of the day they’ll be able to pay with their iPhones.
After rumors spread on social media over the weekend that Target planned to finally add Apple Pay to its checkout counters, the company came out with an official statement today saying it doesn’t plan to embrace Apple’s contactless payments anytime soon.
The partnership between Apple and LG has gotten off to a rocky start, thanks to a design defect in the companies’ new 5K monitor designed for Macs.
Apple reportedly suspended all sales of the new LG 5K UltraFine monitor, which was announced last year alongside the new MacBook Pro with Touch Bar.
Apple reportedly plans to pack a much bigger battery inside the new 4.7-inch iPhone set to be revealed later this year.
In his latest research report, Apple analyst Ming-Chi Kuo claims the smaller iPhone will be the first device to feature a stacked logic board design to bring better battery performance.
The long wait for Apple’s new BeatsX wireless earbuds is finally over and based on our first impressions, it was totally worth it.
We got our hands on a pair of the precious new BeatsX buds today and are mighty impressed by the big sound Apple managed to pack in such a small package. Like the AirPods, the BeatsX earbuds pack a custom W1 Bluetooth chip to pump out better performance and connectivity. Unboxing the tethered buds has been love at first sight.
Let’s dive in!
Ever wonder what would happen if Tim Cook decided to go evil and use everyone’s iPhone data for nefarious purposes?
That’s basically the plot of Tom Hanks’ new movie, The Circle, which is set at an infinite-loop-shaped campus in Silicon Valley where everything looks absolutely perfect from the outside (just like Apple).
Alternative facts and fake news have become so pervasive in the the we consume lately that Apple CEO Tim Cook says it’s “one of today’s chief problems.”
During an interview this week in the U.K., Cook talked about the challenges tech companies face on how to combat stories that perpetuate false information without hurting the free flow of ideas on the internet.
Apple CEO Tim Cook’s tour of western Europe continued today with a pit stop at Downing Street to meet with U.K. Prime Minister Theresa May.
Cook was in the country to accept an honorary degree from the University of Glasgow, but took a break from the fun to discuss some serious topics with May, such as the impending Brexit and Apple’s investment in the country.
Ever wonder what it would be like to own a classic Apple IIe but didn’t want to spend a couple hundred bucks on eBay? You can now recreate the iconic Apple machine — and all you need is a $9 chip and a 3-inch display to create a mini Apple IIe.
Look at this tiny thing!
When Steve Jobs and Steve Wozniak founded Apple way back in 1976, they had no idea how much their company would literally change the landscape of Silicon Valley, let alone the tech world.
Thanks to some old photographs of Cupertino, we can now see just how big of an imprint the Steves’ company has left behind.
Upgrading to Apple’s next iPhone won’t come cheap.
The price of the top-of-the-line iPhone is set to increase to more than $1,000, according to a new report that claims the device will pack an OLED display that stretches across the entire front of the phone.
The Lightning connector may soon get replaced as the go-to port on Made for iPhone devices, according to a new report that reveals Apple is currently working on an even smaller connector.
Apple’s tiny new connector is called the Ultra Accessory Connector, or UAC for short, and will soon be used by iPhone and iPad accessory makers, allowing them to save space by ditching Lightning and USB-C.
The second beta of iOS 10.3 is now available for download. Apple seeded the new software update to developers this morning, alongside watchOS 3.2 beta 2 and tvOS 10.2 beta 2.
All three updates contain under-the-hood improvements as well as new features, including Theater Mode for Apple Watch, Find My AirPods and some UI tweaks for Apple TV.
The next iPhone likely won’t be out for at least another seven months, but that hasn’t stopped one Apple fan from dreaming up a gorgeous ad for the upcoming device.
Apple is expected to make the bezels thinner than ever on the 2017 iPhone which is rumored to feature a number of new upgrades. The Concept iPhone YouTube channel created a fake ad that shows how Apple might utilize the extra space by turning the home button section into a Touch Bar.
Check it out:
Apple CEO Tim Cook is set to receive one of the Newseum’s highest honors for his impact on creating technology that has revolutionized the way human’s communicate.
The single photo interface of Instagram is about to see some big changes.
Instagram rolled out a new beta for Android users this week and hidden inside is a new feature that lets users select multiple photos to publish as an album that other viewers can swipe through.
Apple’s five year reign as the world’s most valuable brand has come to an end. For now.
Even though the iPhone-maker reported historic revenues and profits during its Q1 2017 earnings call yesterday, Google has supplanted Apple in the latest brand rankings.
Apple managed to shock Wall Street today by beating its own expectations for Q1 2017, the most profitable quarter in the company’s history.
There was good news all around as iPhone sales, services and even the Mac all performed better than predicted. During today’s earnings call, Tim Cook and Apple CFO Luca Maestri revealed some of the secret sauce that made Apple’s earnings one for the history books.
Here are the top takeaways from today’s call.
Apple is set to reveal its first quarterly earnings report of 2017 and, if Wall Street’s estimates are any indicator, it could be Apple’s biggest quarter ever.
After multiple quarters of declining revenues, today’s call could see the company return to growth, lifted by strong iPhone sales over the holidays and a burgeoning services business that has quickly become Apple’s second-biggest moneymaker.
Tim Cook and Luca Maestri are scheduled to hold an open call with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be here liveblogging and analyzing all the action. Get prepped for the call with our guide on what to expect, and join the fun in the liveblog below.
Apple sold more iPhone units than ever before last quarter, a spasm of sales that finally returned the company to growth, as revealed today in Cupertino’s first earnings report of 2017.
With total revenues of $78.4 billion bringing in a profit of $17.9 billion, Apple CEO Tim Cook said he is “thrilled” with the results. Wall Street is happy, too: AAPL shares are trading up significantly in after-hours trading.
President Donald Trump’s executive order banning immigrants from some Islamic countries from entering the United States has been met with a flood of tech companies making record-breaking donations to the American Civil Liberties Union.
Still looking for the perfect gift for Valentine’s Day? In the year 2017, nothing says I love you more than a set of matching custom gold iPhones with engravings of U.S. President Donald Trump and Russian President Vladimir Putin.
The first beta build of watchOS 3.2 has finally been made available to developers today, less than a week after iOS 10.3 beta 1 and macOS 10.12.4 beta 1 came out.
Among the new features in watchOS 3.2 beta 1 is a new Theater Mode that makes wearing an Apple Watch in movie theaters a little less annoying for fellow film watchers.
The Trump administration and Apple appear to be patching up their rocky relationship after Apple CEO Tim Cook met with two of Trump’s closest advisers this week.
The iPhone has beaten Android as the smartphone of choice for the UK’s Ministry of Defence (MoD) which is modifying the device so that it can handle military-grade secrets.