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Former Apple Retail Chief Ron Johnson Explains Why People Pay More For Apple Products

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ronjohnson

When Ron Johnson left Target to become Apple’s Retail Chief in 2000, people thought he was absolutely nuts. Apple was in danger of going out of business, and other PC manufacturers like Gateway were closing their retail locations. Johnson ignored all the warning signs because he says he saw that Apple was about to be a huge part of the digital revolution. He also recognized that Apple offered consumers something other companies couldn’t – amazing products and an incredible retail experience.

In a recent interview at Fortune Conferences, Johnson explained why customers choose to come to the Apple store to buy their products when they could get them on Amazon or Best Buy for a lot cheaper:

Apple Store Says “We’ll Be Back” In 18 Different Languages [Gallery]

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Screen Shot 2012-07-17 at 8.24.49 PM

In a new visual for the Apple Store website, Apple has posted a “We’ll be back” note for potential web visitors. What’s news about that? Well, there are 18 different languages that rotate through, each (assumedly) saying the same thing. We’re assuming this is regular maintenance for the site, but will keep an eye on things just in case.

It’s a nice international touch, and in keeping with Apple’s continuing success worldwide. Click on through to see if you can figure out all the languages – feel free to share in the comments below.

Best Buy Is Trying To Copy The Apple Store’s Retail Mojo [Report]

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First Microsoft, and now Best Buy.
First Microsoft, and now Best Buy.

According to a new report in The Wall Street Journal, Best Buy is prototyping a new retail store experience that borrows heavily from the Apple Store. Unlike the traditional retail layout of cluttered displays and long checkout lines, Best Buy is testing a more open environment that allows customers to pay at multiple locations in the store.

Also borrowing from Apple’s strategy, the whole retail experience focuses more on connecting customers with Best Buy employees to help answer questions about products. The test store is located near Best Buy’s headquarters in Richfield, Minnesota.

These Are All The Shirts Apple Sells At The Company Store In Cupertino [Gallery]

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macompatible

If you’ve ever thought it would be a whole lot of fun to visit Apple’s Cupertino campus, let us assure you that there’s really not all the much you can do there. Sure, you can walk around Infinite Loop like a creepy stalker hoping to spot Jony Ive or Tim Cook, but you probably won’t. The one thing you can do, though, is visit The Company Store on campus and buy a t-shirt or other souvenirs.

Apple makes great phones and computers, but their apparel line leaves a bit to be desired. Here are all the shirts that you can buy from The Company Store when you visit Apple’s campus.

Illinois School’s iPad Program Highlights Advantages Of Apple’s Education And Business Lease Options

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Apple offers a range of lease programs and financing for schools, colleges, and businesses
Apple offers a range of lease programs and financing options for schools, colleges, and businesses

The East Alton school district in southwest Illinois announced earlier this week that it will be launching a one-ton-one iPad deployment for all students in grades three through eight (plus shared iPads for kindergarten through second grade). The announcement is far from unique. Many schools across the U.S. and throughout the world have already launched similar programs – some of them on a much larger scale.

One of the interesting points about East Alton’s decision, however, is that the school district isn’t buying the iPads for its students – a least not initially. Instead, the district has signed a four-year leasing agreement for the iPads. The decision highlights Apple’s often overlooked leasing programs for both business education customers.

Apple’s Work On Siri-Leaked Sydney Retail Store Has Already Begun [Image]

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Apple's new retail store in Sydney is already under construction.
Apple's new retail store in Sydney is already under construction.

Earlier today, we reported that Siri had leaked Apple’s plans to open up a new retail store in the Broadway shopping center in Sydney, Australia. It seems, however, that it wasn’t such a big secret after all, because the Cupertino company has already begun work on the new outlet, as these images sent into Cult of Mac prove.

The Secret Rules Every Apple Store Employee Must Abide By [Humor]

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It looks like they're having fun, but Apple's secret rules are nothing to smile about.
It looks like they're having fun, but Apple's secret rules are nothing to smile about.

Any Apple fan would love to know what goes on behind the scenes at their local Apple store, but unfortunately the company’s obsession with secrecy means the only way to do that is to get a job there. It seems like a great place to work; after all, who wouldn’t want to play with Apple devices all day and then tell people why they’re so great?

But did you know that on their days off, every Apple staffer has to workout rigorously to ensure they are strong enough to carry the store’s cash from the tills to the vault? This is just one of the secret rules every retail employee must follow each day. Thanks to the Joy of Tech, we can take a glimpse at some more of them.

Siri Leaks Apple’s Plans For Upcoming Retail Store In Sydney

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Broadway shopping center in Sydney, where Apple's new retail store will be located.
Broadway shopping center in Sydney, where Apple's new retail store will be located.

Rumors suggesting a new Apple retail store is coming to Sydney, Australia, have been circulating for some time now, but the Cupertino company has been keeping any plans close to its chest. It seems, however, that someone forgot to tell Siri to keep quiet.

The voice-controlled assistant has revealed Apple’s plans for a new store in the Broadway shopping center.

Old MacBook Pro Cost More Than Retina MacBook Pro With Same Specs

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compare

Apple really wants you to buy into their beautiful Retina display future. So much so, that if customers want to buy an old style MacBook Pro with the same specs as the new MacBook Pro with Retina display, they’re going to have to pay an extra $300 to get it. That extra $300 comes with an optical drive, one extra pound of aluminum, and a lower resolution screen, just so the fatty MacBook Pro can keep up with its slimmer sister everyone’s drooling over, but hey, at least you’ll still have an Ethernet port.

 

Apple Store App Update Makes Shopping Quicker Than Ever

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Account-Settings1

The official Apple Store app has just gotten an incremental update, which now makes it easier than ever to give Apple your money.

The big new feature is Express Checkout, which like Apple’s official website, lets you buy items with your default billing and shipping information with just a tap.

The other feature — exclusive to the iPhone 4S — is a geolocation feature that alerts local Apple Store employees when you’ve arrived to pick up an order. This should make it a lot quicker to pick up your new MacBook Pro than flagging down a random specialist when you arrive, then waiting for him to go in back and find your item.

You can download the new update through the App Store.

Source: ITunes
Via: Macstories

New MacBook Pro Shipping Delay Slips Again, Now Dispatched In 3-4 Weeks

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Order a new MacBook Pro today and you'll be waiting until mid-July to receive it.
Order a new MacBook Pro today and you'll be waiting until mid-July to receive it.

Like all of Apple’s popular products, the MacBook Pro suffered a shipping delay soon after it went on sale on Monday. It first appeared in the Apple online store with a 5-7 day wait, but it didn’t take long before than turned into 7-10 days. On Tuesday the delay slipped again to 2-3 weeks. And this morning that situation has only gotten worse.

When The Apple Store Goes Down, Even Cupertino’s Engineers Don’t Know What’s Coming Next

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What will be there when it comes back up?
What will be there when it comes back up?

Whether it’s for new products or routine maintenance, Apple’s online store goes down from time to time. Today, for example, the store went down ahead of Apple’s WWDC keynote that’s set to begin within the hour. When the store comes back online, expect new products, like updated MacBook Pros, to show up in Apple’s inventory.

Have you ever wondered what happens behind the scenes when the Apple online store goes down? Well, even Apple’s own engineers in Cupertino don’t know what new products are coming next.

Why Ron Johnson Can Never Make JC Penney As Magical As The Apple Store

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jcpenney

When former Apple retail boss Ron Johnson took his leave from Cupertino to become the new CEO of JC Penney late last year, there wasn’t as much “WTF-ing” as you might expect. Sure, there was some incredulity as Johnson left the gleaming stores he had founded for JC Penney’s chain of mouldering clothing outlets, but there was also a lot of optimism: if anyone could turn around a business like JC Penney, it would be Johnson.

Johnson may still succeed, but his first moves at rehabilitating JC Penney have been failures. The stock is tanking and JC Penney posted a $163 million loss last quarter alone. Customers, it seems, are not reacting well to the new JC Penney, which eschews sales, circulars, coupons and fine print for plain, honest pricing… the kind of store where all the .99s are dropped from the price tag.

Why? Honest pricing might work for Apple, but in most of the retail word, it appears to be a sucker’s game. Customers, it turns out, only say they want fair pricing. What the really want to do is treat shopping like a game.

Behind The Scenes Of Apple’s NYC Fifth Avenue Retail Store [Gallery]

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Rolling shelves fill the Apple Store's back-of-house.
Rolling shelves fill the Apple Store's back-of-house.

Have you ever wondered what it looks like behind the scenes at your local Apple Store? Customers can walk-in and see the products on the store floor, but what happens behind the back doors?

Some photos from one of Apple’s main retail stores in New York City reveal rarely-seen areas, including where the store keeps its inventory.

What It’s Really Like To Try To Get A Job At The Apple Store

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These guys might look more prestigious than your usual retail employee, but they're often far worse suffering.
These guys might look more prestigious than your usual retail employee, but they're often far worse suffering.

For many Apple fans, there’s a hypnotic allure to the idea of working for their favorite tech company, even if it’s just a job manning the Genius Bar at the local Apple Store. But what happens when you actually get called in for an interview? What’s it like to actually work at the Apple Store?

The truth is few applicants will ever know, as it’s almost impossible to get a job at an Apple Retail store at anything besides an entry-level, part-time sales position, no matter how qualified or educated you are. Once in, it’s almost impossible to move up the ladder, you will be poorly paid, you will probably never see a raise above basic inflation, you will be overworked and you will be abused day-in and day-out by customers. If you soldier through and rise up the ladder, the job can be rewarding, but more often than not, it’s not just retail hell… it’s worse than retail.

New iPad Online Orders Now Shipping In 1-3 Business Days

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1-3 Business Days. It took Apple four months to get iPad 2 shipping times to this level last year.
1-3 Business Days. It took Apple four months to get iPad 2 shipping times to this level last year.

After two months of scarcity, Apple’s finally gotten its new iPad production ramped up enough to get a new iPad to you the same week you ordered one, from a Foxconn factory straight to your door in 1-3 business days. Just three weeks ago, it still took 3-5 business days for Apple to ship a new iPad to an online customer. In another three weeks, you might be able to overnight one.

Apple’s done a lot better with new iPad supply compared to the iPad 2. Not only did everyone who wanted one on launch day pretty much get one, but it took Apple about four months last year to get shipping times down to 1-3 business days, and five months to get it down to within 24 hours. Let’s hope this is a trend towards having enough supply to go around that continues with the iPhone 5.

Source: Apple

How The CEO Of Gap Helped Create The First Apple Store

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MacBook Pro displays at Apple's Amsterdam retail store
Apple's Amsterdam retail store

Apple’s retail stores are among the most profitable in the world, and their success is largely due to the former head of Apple retail, Ron Johnson. Steve Jobs hired Johnson a decade ago to help get the company’s retail division off the ground, and Johnson turned Apple retail into a wildly successful division before leaving to become CEO of JC Penny last year.

Many have heard stories of Johnson and his responsibility in creating the Apple Stores we know and love today. There was, however, another person at Apple who made a profound impact in the early days of the Apple Store.

Apple Retail Stores Desperately Wanted By Cities [Report]

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The Apple Store in New York City's Grand Terminal.
The Apple Store in New York City's Grand Terminal.

Apparently, Apple retail stores are like catnip (or, something stronger, no doubt) to cities across the US. According to a new report, Apple is courted by cities looking to capture the extra cash of the tragically young and hip urban consumers that Apple Stores bring to area malls everywhere.

You Can Buy Your Very Own Apple Store For Only $38.5k

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Apple made a conscious and important choice about sales commissions and customer experience
Apple made a conscious and important choice about sales commissions and customer experience

Ever fantasized about owning your own Apple Store so you could do whatever the hell you want inside? Maybe you’d throw a cool party, dress up as Steve Jobs and chill with Vanilla Ice and Johnny Ive while crashing through the iPod tables playing a drunken game of Red Rover. I don’t know what you’d wanna do inside, this is your fantasy.

If you’re in the market to buy a pristine, almost-genuine Apple Store, my local third-party Apple retailer, The iStore, has sadly closed its doors after 17 years of business and is liquidating all their furniture. You can buy all the signage, fixtures, displays, and Genius Bar for only $38,500. Think about that for a second – for less than $40k you can have your own Genius Bar. Admit it, you want one.

Here’s some pictures of the Apple Store goodies your $38.5k will get you:

Apple Online Store, Amazon Named Top Online Retail Experiences

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Apple's online store named second best online shopping experience
Apple's online store named second best online shopping experience

Apple’s online store delivers one of the most satisfying online retail experiences out there. According to customer experience researchers at ForeSee, only one company delivered a better experience than Apple – Amazon. ForeSee also said that Apple (and Amazon) had achieved what it refers to as “the threshold of excellence.”