Apple’s September event is just weeks away, but the real question isn’t which iPhone 18 model to buy. It’s whether you should buy an iPhone now, before prices climb. A global memory chip shortage means this year’s iPhone 18 Pro price hike could be the steepest Apple has ever pushed onto Pro buyers. And the latest rumors indicate Apple might even jack up the price of the iPhone 17 lineup.
The good news: If you just want a solid, everyday iPhone, you don’t need to wait. The iPhone 17 models are still available at their original prices. Buying now locks in today’s price before everything gets more expensive.