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AirPods - page 35

Apple’s secret strategy: Underpromise and overdeliver

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iPhone 7 colors
Why the critics are wrong who think Apple's lost its touch.
Photo: Apple

Apple’s always been the company that promised us the world. Steve Jobs’ genius was his ability to convince us that every single thing Apple did shifted the Earth on its axis.

Recently, that feeling of magical futurism has faded. Apple events have been preceded by a feeling of “been there, done that.”

Forget the “wireless future” that Apple talked up at yesterday’s iPhone 7 event as it tried to convince us that we really want AirPods and a dongle rather than a headphone jack. If Apple has a strategy in 2016, it’s underpromise and overdeliver.

And it’s working great!

Quit yer whining — AirPods are cheap AF!

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AirPods may miss Christmas while Apple works out audio problems.
Photo: Apple

Everybody is hating on the new wireless AirPods Apple introduced yesterday because of their $159 price tag, but let me clue you in on a little secret: AirPods are cheap as f**k!

Seriously. Have you ever looked at how much truly wireless earbuds with a charging case cost?

New Apple videos reveal the glories of iPhone 7, Apple Watch and more

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iOS 10 camera iPhone 7 Plus
The iPhone 7 looks absolutely amazing.
Photo: Apple

Apple has posted the video of today’s surprising iPhone 7 keynote on its website, but if you’d rather just hit the highlights, you can now watch the ten new short videos and ads the company created.

The iPhone 7, AirPods, Apple Watch 2 and Apple Health all get serious screen time in Apple’s latest videos. The company even made a 107-second recap video summing up all the new features:

Watch them all below:

7 intriguing iPhone 7 features we can’t wait to try

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iPhone 7 colors
The iPhone 7 is black to the core.
Photo: Apple

The iPhone 7 was expected to be the most snooze-worthy update Apple has ever come out with, but after busting out a couple of intriguing surprises, the iPhone 7 and iPhone 7 Plus look like the greatest smartphones ever made.

Fans will have to wait until September 16 to get their fingers all over the iPhone 7’s bright new display and sleek black exterior. For now, we’ll continue drooling over these seven new features that completely change the iPhone experience:

You call that boring? Apple’s iPhone 7 event delivers big surprises

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Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.

Twitter gives Apple an earful over removing earphone jack

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Airpods
AirPods and Siri are a match made in heaven.
Photo: Apple

It didn’t take long before #jackoff was trending.

Soon after Apple announced the new iPhone 7 would come sans earphone jack, Twitter gave Tim Cook and company an earful. Despite months of speculation that Apple would move toward wireless audio, fans registered their anger on social media as if Apple had caught them by surprise.

Liveblog: Apple unveils iPhone 7 and Apple Watch 2

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Bill graham civic auditorium
The iPhone 7 is nearly here.
Photo: Ste Smith/Cult of Mac

Welcome to iPhone Day 2016.

Months of rumors and leaked parts finally culminate today at the Bill Graham Civic Auditorium in San Francisco, where Apple CEO Tim Cook and his merry gang of techno wizards are expected to unveil some new iPhones and Apple Watch.

Cult of Mac is set to liveblog the festivities today. We’ll be mixing real-time details and analysis with all the dull wit and pithy snark we can muster for what is expected to be one of the “most boring iPhone updates” ever. The event starts at 10 a.m. Pacific, but we’ll be getting started well before that.

For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the possibility of some new AirPods.

Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the iPhone 7 event liveblog below.

New AirPods show Apple’s embrace of fantastic ‘wireless future’

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airpods
"Siri, where did I leave my AirPods?"
Photo: Apple

Ding-dong! The 3.5mm headphone jack is dead — but, boy, did we get some sweet new AirPods in return.

Unveiling new wireless AirPods at today’s Apple keynote, Phil Schiller described a “magical” new audio experience, and proclaimed that Apple is working toward a, “vision of how audio can be.”

And listening to him talk, it’s hard not to think he’s got a point!

What Apple fans really want: New MacBook Pros

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Adding an OLED touchpad could make the MacBook Pro even more magical.
Where's the new MacBook Pro at?
Photo: Martin Hajek

Tim Cook is going to disappoint a bunch of Apple fans.

The iPhone 7 and iPhone 7 Plus are set to take the stage at the Bill Graham Civic Auditorium tomorrow, but what Apple fanboys really want today is some new MacBooks.

Apple AirPods might make Beats headphones look like a bargain

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EarPods aren't going wireless in 2016.
At least you won't have to deal with this anymore.
Photo: Buster Hein/Cult of Mac

The wireless future won’t be cheap if you want to listen to music on Apple’s upcoming Bluetooth earbuds.

Apple’s long-rumored AirPods could be revealed at tomorrow’s keynote for the iPhone 7 and according to one of the best Apple analysts in the game, they’re going to cost more than a set of Beats headphones.

Alleged iPhone 7 headphone adapter spotted in the wild

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iPhone-Lightning
New regulations could force Apple to ditch Lightning cables in Europe.
Photo: Tinhte

Photos of an alleged iPhone 7 adapter that will allow owners to connect regular 3.5mm headphones to a Lightning port have surfaced out of Asia today.

The new dongle has been rumored for months and will supposedly be included in the new iPhone so that customers aren’t forced to buy new headphones. Images of the adapter look very similar to the style of Apple’s other adapters, and in a video it appears to only work on iOS 10 devices.

Have a look:

Will Apple turn around its fortunes in 2017?

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Are you predicting big things from Apple next year?
Photo: Ste Smith/Cult of Mac

2016 has not exactly been a spectacular year for Apple. There have been some nice highlights, like major changes to the MacBook Pro lineup and the wildly successful AirPods, but it hasn’t really been a year to remember for fans or investors.

Friday Night Fights bugWill 2017 be different? We know the next-generation iPhone will be big, but does Apple have more up its sleeve that will help turn around its fortunes and make the next year a spectacular one?

Join us in this week’s Friday Night Fight as we battle it out over Apple in 2017.