The Apple Watch? It’s incredible.
The new MacBook? It’s unbelievable.
Apple’s team? Amazing!
Tim Cook is either the world’s most positive CEO or he possesses the world’s greatest poker face. Just watch the string of superlatives he unleashed during Apple’s “Spring Forward” event Monday, as rounded up in Cult of Mac’s supercut video below.
I’ll be honest: When Cook gave us our first look at the super-thin new MacBook, which is skinnier and lighter than the already anorexic MacBook Air, I felt the same way.
It truly does look unbelievable. The butterfly-hinged keyboard, the terraced batteries, the single USB-C port, the Touch Force trackpad — this is the technology of tomorrow, and I can’t wait to try it.
The jury’s still out on just how incredible the Apple Watch will be on your wrist, but I plan to preorder one and find out.
As for the Apple team? Well, they seem to be firing on all cylinders. And they are basically the five-time Super Bowl champs of the tech world. So, yeah — amazing.
If you’re Tim Cook, everything is awesome!
Lewis Wallace is the managing editor of Cult of Mac and author of our weekly newsletter, The Weekender.
He’s a San Francisco-based writer and editor specializing in technology and culture. He loves his iPhone, hates Siri, and appreciates any hardware that combines form and function.
Prior to Cult of Mac, he juggled words and ideas as culture editor at Wired.com, homepage editor at TechTV, news product manager at NBCi, copy editor at PC World, reporter at The (Hayward) Daily Review and editor in chief of EveryBody’s News in Cincinnati.
He earned a bachelor of general studies degree with a journalism certificate from the University of Cincinnati. While in school, he worked as the entertainment editor of The News Record and as editor in chief of Clifton Magazine.
He’s also a bass player, who’s recorded and performed around the United States with Those Darn Accordions, The Electric Boogie Dawgz and The Mad Maggies. When not writing, editing or laying down bass lines, he plays darts and serves on the board of the San Francisco Darts League.
6 responses to “Video: See Tim Cook’s super-awesome, incredibly amazing string of superlatives!”
Everything is awesome
Everything is cool when you’re part of a team
Everything is awesome when we’re living our dream
I think I’ll play that when I finish a creation and pretend it’s all for me.
You realize the things he said in that video were not “superlatives”, right?
Can I be in the cult too? Lets see I pay for my iPhone in interest free payments over 24 months added to my phone bill Oh I want the 6+ thats $1000 then space grey Apple watch another $850 with the band I want then I”ll get the new Mac book too at $1600 am I in yet? So I can write L for lunch how fun.
Apple’s engineering teams are realy awesome. That’s true. They can change the world.
Hyperbole at its best.