Apple TV+ subscribers are just as happy with their streaming service as Netflix subscribers are, according to new data from the American Customer Satisfaction Index. That’s after Apple’s offering improved considerably in this year’s rankings.
But neither scored as well on the survey of U.S. consumers as Amazon Prime did.
Apple TV+ subscribers get more satisfied with the streaming service
Apple TV+ is one of the smaller competitors in the streaming market, both in the size of its catalogue and its number of subscribers. But it still manages to punch above its weight. Whether that’s in Emmy wins like those earned by Ted Lasso or in huge audiences for series like Severance, the service stands out.
And subscribers are clearly pleased. The American Customer Satisfaction Index Telecommunications Study 2024 gives Apple TV+ a score of 79, up four points since last year.
That’s just as good as some of its much larger rivals. Netflix, Hulu and Sling TV all earned the same score on the survey.
Apple in the middle of the pack behind Amazon Prime
There’s a clear winner in the survey of U.S. consumer satisfaction.
“Amazon Prime Video moves into sole possession of first place after improving 3% to 82,” noted ASCI. “The highest-rated video streaming service earns praise for its original programming, mobile app, and performance and reliability.”
Tied for second at 80 are both Peacock (up 1 point) and YouTube Premium (up 3 points). But coming in behind most of its rivals is Disney+ with a 77 score.
The entire streaming industry earned a satisfaction score of 79 on the latest survey. That’s a 3 point year-over-year increase. The survey found small improvements in virtually every area, including critical categories like “Number of TV shows available” and “Overall performance and reliability.”
The ACSI Telecommunications Study 2024 is based on interviews with 25,468 customers, chosen at random and contacted via email between April 2023 and March 2024.
Ed Hardy has been writing full-time about tech for 25 years, and using it for much longer than that. His intro to Apple was a Macintosh Classic II (which he still has), but now he uses a 13-inch iPad Pro as his primary computer. He’s written for NotebookReview, TabletPCReview, and Brighthand, as well as other sites.
