“So many people have come across a Mac at some point in their lives,” Zufi said in an email to Cult of Mac. “Mac40th.com is about giving fans a fun trip down memory lane with the hope that the Macintosh’s 40th anniversary evokes happy memories for anyone who has ever had an experience with an Apple Mac.”
Mac40th.com employs an unusual navigation scheme. The site displays photos and videos of Macs in a random stream that keeps growing when visitors hit the “Show me more Macs” button.
The photos go through to the latest Mac Pro, iMac and MacBook models. It also incudes hundreds of videos produced by Apple during from the ’80s onward.
Mac40th.com’s navigation scheme is a random stream of Macs. Screenshot: Mac40th/Cult of Mac
For years, Zufi ran the Shrine of Apple, an online museum with the slightly obsessive goal of documenting every single Apple product ever produced — and as beautifully as possible.
“During the course of the project, I took over 150,000 photos of just about every product Apple has made,” Zufi said. “Mac40th.com includes many additional photos taken during that time that never made it into the book.”
Iconic is now in its third printing. See more at Iconic Book.
Leander has been reporting about Apple and technology for nearly 30 years.
Before founding Cult of Mac as an independent publication, Leander was news editor at Wired.com, where he was responsible for the day-to-day running of the Wired.com website. He headed up a team of six section editors, a dozen reporters and a large pool of freelancers. Together the team produced a daily digest of stories about the impact of science and technology, and won several awards, including several Webby Awards, 2X Knight-Batten Awards for Innovation in Journalism and the 2010 MIN (Magazine Industry Newsletter) award for best blog, among others.
Before being promoted to news editor, Leander was Wired.com’s senior reporter, primarily covering Apple. During that time, Leander published a ton of scoops, including the first in-depth report about the development of the iPod. Leander attended almost every keynote speech and special product launch presented by Steve Jobs, including the historic launches of the iPhone and iPad. He also reported from almost every Macworld Expo in the late ’90s and early ‘2000s, including, sadly, the last shows in Boston, San Francisco and Tokyo. His reporting for Wired.com formed the basis of the first Cult of Mac book, and subsequently this website.
Before joining Wired, Leander was a senior reporter at the legendary MacWeek, the storied and long-running weekly that documented Apple and its community in the 1980s and ’90s.
Leander has written for Wired magazine (including the Issue 16.04 cover story about Steve Jobs’ leadership at Apple, entitled Evil/Genius), Scientific American, The Guardian, The Observer, The San Francisco Chronicle and many other publications.
He has a diploma in journalism from the UK’s National Council for the Training of Journalists.
Leander lives in San Francisco, California, and is married with four children. He’s an avid biker and has ridden in many long-distance bike events, including California’s legendary Death Ride.
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