Jonathan Zufi is an expert at taking beautiful photos of Apple products. He’s been doing it at the Shrine of Apple for years, and now he has a new book out called Iconic: A Photographic Tribute to Apple Innovation.
For an extensive, professional gallery of every Apple product imaginable, look no further. Zufi has assembled an immense tribute to Apple’s legacy that every fan of the company will appreciate.
Iconic uses vivid color and detail to document Apple’s journey in design, form and function — and looks back at over 35 years of Apple innovation. Four years in the making, the author captured over 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging. Complementing the photography are forewords and essays from an impressive group of luminaries, commentators and influencers in the Apple community. See the progression of more than three decades of product design that has made Apple the brand it is today.
I remember when Zufi reached out and asked me to contribute to this book about a year ago. He asked me to describe my first experience of using a Mac, and you can find my quote on page 26 sandwiched between quotes from Steve Jobs, Jonathan Ive, and other lovers of Apple I greatly admire. It’s truly an honor to be part of this project. Zufi’s work is inspiring.
“A paean to the evolution of the personal computer and a company that changed consumer behavior, it looks like the kind of book Apple itself might market,” according to a recent profile of Zufi in The Wall Street Journal. I couldn’t agree more.
Iconic took Zufi four years to make, and the finished product is something to display proudly on your coffee table or bookshelf. Not only are all of Apple’s products up to the end of 2012 cataloged, but Zufi managed to get his hands on some early prototypes you probably haven’t seen before. The book has forewords by Jim Dalrymple and Steve Wozniak, and there are all kinds of juicy quotes sprinkled throughout its 300+ pages.
You can order Iconic today with shipping starting this month. The Classic Edition hardcover costs $75. There’s a really cool Special Edition for the diehard enthusiasts that comes in a retro case and slipcover, and it costs $300.