New Ted Lasso shortbread cookies cost how much? | Cult of Mac

New Ted Lasso shortbread cookies cost how much?


When you break it down to per-unit cost, it's about $3 per cookie. But they're buttery!
When you break it down to per-unit cost, it's about $3 per cookie. But they're buttery!
Photo: Mackenzie Limited

If you miss Ted Lasso on Apple TV+ badly enough, perhaps you’ll pay $30 for 10 of the shortbread biscuits, aka cookies.

That’s the hope of gourmet food purveyor Mackenzie Limited, anyway. It now offers its exclusive, officially endorsed “Biscuits with the Boss” shortbread cookies much like the ones coach Lasso often brought to AFC Richmond owner Rebecca Welton on the show.

Mackenzie Limited serves up pricey Biscuits with the Boss

Mackenzie Limited’s new Biscuits with the Boss look just like the cookies Ted brought Rebecca when he arrived at work most mornings. It’s a pink box with classic shortbread biscuits inside.

In this case, the box includes a blue-and-red AFC Richmond-branded wrapper on it, for the fictional Premier League football club on the show, aka the Greyhounds.

As Mackenzie described the product:

These authentic English biscuits are a touch salty, a touch sweet, and always buttery and rich. One bite of these Ted Lasso shortbread cookies with their signature crumbly texture and you’ll realize why Ted believed in the power of biscuits. ‘They can bring people together, they can make you feel better, and they can even help you win a football game.’ – Ted Lasso

You can order up to three boxes at a time ($29.95 for one, $49.95 for two, $69.95 for three). To ease the financial strain, the company offers a 10% discount on first orders and free standard shipping.

“We recommend serving these conversation-worthy Biscuits with the Boss as Ted did, with caring optimism and an unshakeable positive outlook: ‘Biscuits are like life. They’re not always perfect, but they’re always worth it,'” Mackenzie said, quoting the coach.

The company said it expects to start shipping cookies September 5.

Where to preorder: Mackenzie Limited



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