The internet won’t stop ragging on Vision Pro’s price tag


Apple Vision Pro price tag: $3,499.
That $3,500 price tag certainly got people's attention.
Photo: Apple

The $3,499 price of Vision Pro, the long-awaited AR/VR headset Apple rolled out at WWDC23, startles some people. You can find audience reaction videos out there with audible gasps when the price was announced (including among Apple employees, some posts claim). And mainstream headlines are joining in, too.

And of course social media hasn’t let up on the jokey memes. See below for a few choice examples.

Headlines and memes flood social media over Vision Pro’s $3,499 price tag

Whether you think Vision Pro selling for $3,499 when it comes out is crazy expensive or actually kind of a bargain — considering what you get and what past major Apple product intros have cost — is a matter for your consideration.

Here are just some of the mainstream headlines dwelling on the price:

Maybe gags will get you over the sticker shock?

And lots of folks on social media continue to turn to humor to get over the sticker shock. We covered this earlier with a different set of jokey memes, but they just keep coming.

Check these out:

First, some crowd reaction to the price announcement. Added in a reply is a key, and no doubt pricey, accessory:

Consider taking out a “mortgage” to buy Vision Pro, complete with horrendous interest rate:

And replies followed that tweet. First, there’s no cooler way to watch your portfolio bottom out:

And don’t forget the overpriced accessories! An Apple Snorkel would be $900, probably:

Gordon Ramsey gets in on the act with a little tough love over you even contemplating the purchase:

Other replies on the “mortgage” thread:

  • I mean it’ll basically pay for itself because you can just downsize to living in a deluxe portapotty with a hotplate
  • Oh no! It fell down. Only 3k to fix the broken lens
  • By the time you pay it off they’ll be up to Apple Vision Pro version 10 (assuming they update it every two years).
  • That’s a used car , I’ll wait till the 3rd one to come out before I get the 1st one Just like I do the phones
  • I am sure on the day of launch people will be scrambling to pay cash and be the first owners. As is with all Apple products.

In other threads, what is Vision Pro but an updated View Master from your (parents’) childhood?

And here’s a realistic cartoon reaction that hits price-shock on the head:

After all, it’s a lot to spend on something so potentially breakable:

Apple Vision Pro
by u/DJ_DTM in memes

And while what it does with spreadsheets is sick, is it really worth it?

Can’t wait to get my hands on the new Apple Vision Pro…
by u/gsifers in Accounting

And finally, this tweet joke presumes everyone will buy Vision Pro anyway (at least those who go to certain kinds of parties):



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