Apple nearly launched AirPods in 5 colors | Cult of Mac

Apple nearly launched AirPods in 5 colors


That's a pink AirPods case. Though the earbuds inside were still white, apparently.
That's a pink AirPods case. Though the earbuds inside were still white, apparently.

Everyone knows AirPods come only in white. If you want a set of Apple earbuds in another color, you have to turn to subsidiary Beats.

But white almost wasn’t the only case, so to speak. Apple prototyped AirPods cases in five colors to match iPhone 7 colors in 2016, according to a source who displayed some images Tuesday.

Apple almost released AirPods in 5 colors matching iPhone 7 colors

The source who tweeted the images is known on Twitter as Kosutami (@KosutamiSan). They said Apple planned to release AirPods (1st generation) in “Pink, ProductRED, Purple, Black and Blonde colors.”

“Reason of that: they wanted to match the color with iPhone 7,” they wrote. “(Purple version of iPhone 7 cancelled at last) And it’s been cancelled.”

So the lineup might’ve included purple, but it was canceled for iPhone 7 and hence for AirPods. The other 5 colors aren’t the same names as iPhone 7‘s lineup of hues, but they are similar: Jet Black, Black, Gold, Rose Gold, and (PRODUCT)RED.

No one appears to know why Apple canceled the AirPods colors. But that might’ve been the moment Cupertino decided to make white iconic. And indeed, as AirPods hit it big, the then-distinctive white earbuds were everywhere.

It appears the five AirPods colors actually came quite close to launching because their cancellation came late in the normal development process.

“It [wasn’t] cancelled until DVT or PVT Stage, which means they didn’t cancel the plan until they were close to the launch,” Kosutami wrote.

Kosutami also posted imagery showing a colorful Apple MagSafe charging puck last week.


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