Apple debuts iPhone purchasing via video call


Now you can hop on a video call to shop for a new iPhone.
Now you can hop on a video call to shop for a new iPhone.
Photo: Apple

Apple said Tuesday its US customers can chat with an Apple Specialist over video to shop the iPhone lineup. That includes the new yellow iPhone 14 and iPhone 14 Plus that showed up in stores today.

The new Shop with a Specialist over Video service lets buyers connect with retail team members over a secure, one-way video shopping session, the company said.

US customers can now shop for iPhone via video calls with Apple team members

Apple noted the new shopping experience on for customers in the US lets them browse iPhone models. They can choose colors, explore features and “learn about Apple Trade In offers, carrier deals, switching to iOS, and various financing options.”

For those looking at buying the newly available yellow iPhone 14 and iPhone 14 Plus, a video call might be a good option.

“We’re constantly innovating to deliver an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online.

“With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them,” she continued.

How it works

To take advantage of the new service, visit Apple said it takes “just a few clicks” to connect with an Apple Specialist for advice on your iPhone purchase.

Apple offered more details, too:

Shop with a Specialist over Video is available to customers in the U.S. from 7 a.m. to 7 p.m. PT every day on During the session, an Apple team member will be on camera sharing their screen, but they will not be able to see the customer. If customers find that a session is unavailable or access the page after hours, they can contact a Specialist over the phone or via chat 24 hours a day.

Source: Apple


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