iPhone data snoops get what’s coming to them in new Apple video

iPhone data snoops get what’s coming to them in new Apple video

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Creepy but funny Apple video shows benefits of iPhone privacy features
Companies really do auction your private data. Just not like this.
Screenshot: Apple

What would you do if you walked into a room to discover a creepy auction of your personal data going on? That’s the premise of a new Apple video.

The goal is to highlight the many privacy tools iPhone offers to prevent online tracking.

Apps and websites sell your private info

Applications and websites try to collect all the information they can about users. This is then sold to advertisers to be used for targeted ads. It’s Google’s and Facebook’s entire business model.

And while companies like Google definitely do auction off your info, it’s not as old school as it’s portrayed in Apple’s new Data Auction video. Still, the iPhone-maker is trying to make a point that your privacy is for sale.

iPhone privacy features make tracking you harder

Maintaining any semblance of online privacy isn’t easy. But Apple tries.

In 2021, it added App Tracking Transparency to iPhone. This prevents third-party apps from tracking you without permission. The feature cut significantly into Facebook revenue in the past year.

iPhone also offers Mail Privacy Protection, which blocks companies that send out emails from collecting additional information about the recipients, like their IP addresses and locations.

For a low price, there’s iCloud Private Relay. This prevents websites from knowing your IP address, which can be used to determine your location or simply track your online activity.

Plus, iPhone users can always access their App Privacy Report.