Start spreading the news: The Morning Show season 2 debuts September 17

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Filming for ‘The Morning Show‘ resumes in the middle of October.
Back for a second season.
Photo: Apple

Set to a breathy cover of “New York, New York,” a new trailer for The Morning Show’s second season offers clues about how the Apple TV+ show will continue to explore the #MeToo movement and other key themes.

The dramatic new trailer, released Monday, also reveals that new episodes of The Morning Show will return to Apple TV+ on September 17. Check it out below.

The Morning Show was one of the big Apple TV+ launch titles when the streaming video service arrived in November 2019. It debuted alongside For All Mankind and See. The first of these shows already aired its second season, while the second season of See arrives Friday, August 27.

Apple doesn’t provide details of how well its shows do. However, The Morning Show seems like it’s been one of Apple’s biggest hits so far. On Rotten Tomatoes, the first season of the show has an audience score of 93% based on 1,651 user ratings. By comparison, Ted Lasso — another big hit for Apple TV+ — has carved out 668 user ratings. That’s not a totally fair comparison, since Ted Lasso only debuted in 2020. But For All Mankind season one has only 482 user ratings, and debuted the same time as The Morning Show.

The Morning Show is a hit for Apple TV+ … whatever that means

The first season of The Morning Show became a critical hit, too. It earned Apple a slew of Emmy nominations. Jennifer Aniston earned a nomination for Outstanding Lead Actress in a Drama Series. Steve Carell, meanwhile, landed a nomination for Outstanding Lead Actor in a Drama Series. And Billy Crudup scooped an Emmy for Best Supporting Actor in a Drama Series.

What a two-year hiatus means for the topical show remains to be seen. In today’s pop culture landscape, two years is a long time — and Apple TV+ has far more content now than it did when The Morning Show launched. Season two ran into production challenges due to the COVID-19 pandemic. Not only was shooting shut down, but the script also had to be significantly rewritten to reflect the era.

“We shot two episodes [of the new season] before we shut down due to the pandemic,” Mark Duplass, who plays producer Chip Black on the show, told Deadline last year. “But I know that they’re also rewriting, which is crazy because that’s what happened in the first season. They had a whole set of scripts [then] and they rewrote everything to include the #MeToo movement, and now we’ve got other, larger, global phenomenon to deal with. I don’t know what they’re doing but I know they’re rewriting.”

Are you excited about The Morning Show season two? Let us know in the comments below. The entire first season, consisting of 10 episodes, is available to watch today on Apple TV+.