Apple TV+ will profile LeBron James, Tom Brady, and others in new series

Apple TV+ will profile LeBron James, Tom Brady, Usain Bolt and others in new series


LeBron has previously featured on an Apple ad for the Beats brand.
Photo: Apple

Hot off the heels of Netflix and ESPN’s smash hit The Last Dance documentary, Apple TV+ has announced a new sports documentary series of its own. Called Greatness Code, the series will, according to Apple, spotlight “untold stories from the greatest athletes in the world.”

The first slate of elite athletes is set to include an all-star cast of NBA star LeBron James, Super Bowl Champion Tom Brady, Olympic gold medalist soccer star Alex Morgan, Olympic runner Usain Bolt, Olympian swimmer Katie Ledecky, and champion surfer Kelly Slater. Each will get their own episode.

The series is being directed by Emmy-winning director Gotham Chopra of Facebook Watch’s Tom vs. Time. It will debut this summer starting July 10, exclusively on Apple TV+.

That timing could turn out to be great news for the series. Sports documentaries are big news right now. With live sports having changed dramatically since the outbreak of COVID-19, lots of people are turning to sports docs like the aforementioned Last Dance to get their dose of competition.

If Greatness Code can tap into some of the magic that made Last Dance a success, this could prove a big hit for Apple TV+. Either way, it’s proof positive that Apple is working hard to increase the number of documentaries on its slate. Next month, the streaming service will debut Dads, a humorous documentary about fatherhood directed by Bryce Dallas Howard.

Are you salivating at the prospect of Greatness Code? Let us know your thoughts on it in the comments below.

Via: Deadline