'The Cult of Mac, 2nd Edition' finally hits stores | Cult of Mac book signing

The Cult of Mac, 2nd Edition finally hits stores, so let’s party tonight [Book signing]


Innovative design: The Cult of Mac, 2nd Edition looks like a MacBook.
If you're in San Francisco, come out tonight for a book signing and sale.
Photo: Leander Kahney/Cult of Mac

Our new book about the Apple community, The Cult of Mac, 2nd Edition, is finally available in book stores and on Amazon.

To celebrate, we’re throwing a book-signing party tonight at the publisher’s HQ in San Francisco — and all Cult of Mac readers are invited. Please join me and the book’s award-winning designer, Derek Yee, at the No Starch Press offices. There will be a big sale (and free Chinese food, too)!

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Innovative design: The Cult of Mac, 2nd Edition is the Mac book that looks like a MacBook.
It’s the Mac book that looks like a MacBook!
Photos: Leander Kahney/Cult of Mac

My colleague David Pierini and I wrote The Cult of Mac, 2nd Edition. The followup to my 2006 book of the same name, this one is totally new, packed with tons of never-before-told original stories. It’s also loaded with gorgeous pictures, all delivered in a stunning design. Not only does the book resemble a MacBook, the interior layout is drop-dead gorgeous, thank’s to Yee’s amazing talents.

The Cult of Mac, 2nd Edition book signing

No Starch’s publisher, Bill Pollock, is also holding his company’s first GTFO Garage Sale tonight, offering half-price books and big discounts on T-shirts, glasses and other swag.

Yee will only be at the offices from 5 p.m. to 6 p.m. but I will hang out longer. Michael Kerrisk, author of The Linux Programming Interface, will also be signing books tonight. Please come join us!

What: The Cult of Mac, 2nd Edition book signing and No Starch Press GTFO Garage Sale

When: Thursday, December 19, from 5 p.m. to 8 p.m.

Where: No Starch Press, 245 8th Street, San Francisco

The Cult of Mac, 2nd Edition: On sale now

More on The Cult of Mac, 2nd Edition by Leander Kahney and David Pierini:

It’s been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition, including the creation of Apple brand loyalty, the introduction of the iPhone, and the death of Steve Jobs.

Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance, a distinct subculture persists, which celebrates the ways in which Apple products seem to encourage self-expression, identity, and innovation.

The beautifully designed second edition of The Cult of Mac takes you inside today’s Apple fandom to explore how devotions–new and old–keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases, and how artists pay tribute to Steve Jobs’ legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy, restore, and enshrine Apple artifacts, like the Newton MessagePad and Apple II.

Whether you’re an Apple fan or just a casual observer, this second edition of The Cult of Mac is sure to reveal more than a few surprises, offering an intimate look at some of the most dedicated members in the Apple community.

Buy from: Amazon