Apple TV owners, you are not alone. In fact, almost of a quarter of Apple’s US customers own one of its set-top boxes boxes, according to a new survey. They’re actually more widely used than Apple Watch or AirPods.
U.S. Apple customers were surveyed by Consumer Intelligence Research Partners, a market-analysis firm, about which types of devices they own. Apple’s in-home video player is at the top of the Other Products category, which includes everything that’s not an iPhone, iPad or Mac.
“Apple TV is the most popular of the gadgets among the Other Products, with about one-quarter of current customers owning one,” said Mike Levin, CIRP partner and co- founder. “Apple TV has been around for many years, so we’re not surprised that it has achieved this penetration.”
This survey doesn’t tally new sales, but devices that are in use no matter when they were purchased. Still, it showed a rise of several percentage points for Apple TV penetration.
Apple Watch and AirPods trail Apple TV
Apple Watch came in second, with roughly 20% of Apple customers owning this wearable. That was a slight increase over last year.
With all the recent hoopla surrounding the launch of AirPods Pro, some might be surprised to learn that less than 10% of Apple customers have a pair of Apple’s in-ear headphones, according to this survey.
And Apple’s HomePod smartspeaker isn’t attracting much attention. “HomePod trails both Amazon Echo and Google Home, even among Apple customers,” noted CIRP’s Levin.