The iPhone 11 along with the Pro series reportedly accounted for a sizable chunk of Apple’s August-through-September handset sales, even though they were only available for two weeks during that quarter.
The most popular new model is the 6.1-inch iPhone 11, which costs significantly less than that iPhone 11 Pro series.
Market-analysis firm Consumer Intelligence Research Partners estimates that the iOS handsets introduced in mid September made up 20% of Apple’s Q3 sales.
Cheaper iPhone 11 is more popular
“iPhone 11 represented half of the sales of the three newly launched iPhone models,” said Josh Lowitz, CIRP Partner and Co-Founder. “Combined with iPhone XR, which was similarly positioned in the line-up and shares many of the same features, these two models account for almost half of US iPhone sales in the quarter.”
The XR has been a big win for Apple, as it was the world’s most popular smartphone during the first half of 2019.
Sales aren’t as strong for the more expensive iOS options. “The premium priced iPhone 11 Pro and Pro Max models together represent 10% of sales, and 21% when combined with similarly positioned and recently discontinued iPhone XS and XS Max,” noted Lowitz. “It seems that iPhone customers consumers have a greater appetite for the historic flagship priced phone, with fewer paying up for the new top-of-the-line models.”
As a result, CIRP estimates Apple’s average selling price has dropped to $783, down from $839 in Q4 2018.
Globally, these new models increased sales in Europe, Australia, and Japan last quarter, but there were declines in other regions.