iPhone 11 boosts Apple’s market share (but not in U.S.)


iPhone 11 continues to shine while iPhone 11 Pro Max sales flatten out
Don't believe the scaremongers.
Photo: Killian Bell/Cult of Mac

Strong demand for the iPhone 11 lineup has boosted Apple’s market share in several regions around the world.

Cupertino made gains in Europe, Australia, and Japan last quarter, according to new figures. But iPhone suffered a market share decline in China — and on its home turf.

The iPhone 11 series has gotten off to a great start. Apple was recently forced to increase orders by as much as 10% after underestimating early demand.

It’s no surprise, then, that the latest handsets are helping Apple steal more market share from its rivals in many regions.

iPhone 11 brings market share increases

The latest data from Kantar reveals iPhone 11 accounted for 7.4% of all Apple smartphone sales during the third quarter of 2019. That figure is up from the 6.6% achived by iPhone XS this time last year.

The more affordable iPhone 11 is driving sales, as was expected based on the performance of iPhone XR last year. But Pro models are also doing very well, Kantar says.

The lineup as a whole seems a hit in Europe’s top five markets, where iPhone market share increased to 18.9%. That’s up from 16.9% year-over-year, while Android’s share fell 1.5%.

iPhone’s market share also grew to 39.6% (up 4.1%) in Australia and to 39.9% (up 10.3%) in Japan last quarter. Android’s market share fell 4.3% and 10.4%, respectively.

iPhone’s market share falls in U.S.

Unforunately for Apple, the figures aren’t quite as positive in some territories. iPhone 11, despite its smaller price tag, did little to push Apple’s brand in China, where market share dropped 1.3% in Q3.

Apple also suffered a market share decrease on home soil, where iPhone’s market share dropped to 36.1% (down 2%). In contrast, Android’s increased to 63.6% (up 1.8%) in the U.S.

Apple is expected to introduced a budget iPhone SE 2 during the first quarter of 2020. It will be hoping this model, which could sell for as little as $399, is a bigger hit in emerging markets like China.


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