The iPhone XR remains a big hit for Apple — not only in the U.S. but around the world. The $749 handset easily outsold every other smartphone during the first half of 2019, according to new data.
We know iPhone XR is the most popular iPhone. And that’s hardly a surprise. With Apple’s flagship iPhone XS series pushing $1,000, a $749 alternative with similar features was always going to be big.
A July report revealed the iPhone XR is by far Apple’s best-selling smartphone in the U.S., accounting for a whopping 48% of all sales. It turns out it’s also a hit in other markets, too.
iPhone XR continues to shine
A new report from analysts at IHS Market reveals the iPhone XR shipped 13.6 million units worldwide during the first quarter of this year. It then shipped another 13.3 million in the second quarter.
That total of 26.9 million is more than double the 13.4 million units shipped by the budget Samsung Galaxy A10, which was the second-best-selling handset during the same period.
Samsung’s midrange Galaxy A50 took the third spot, shipping 12 million units, while the iPhone 8 was ranked fourth after shifting 10.3 million units.
iPhone XS Max also made it into the top 10 (number nine) with 9.6 million units.
Galaxy S10 nowhere to be seen
Four Samsung smartphones made it into the top 10, but surprisingly its flagship Galaxy S10 devices, introduced back in March, are nowhere to be seen.
IHS explains that can be partially attributed to the fact that Samsung offers a much bigger smartphone lineup than Apple.
“Compared to the Android-based smartphone makers, Apple maintains a relatively small model lineup,” said Jusy Hong, research and analysis director.”
“This means that Apple’s total sales volume is divided among fewer models. As a result, each of Apple’s iPhone models tends to generate higher shipment numbers than comparable Android smartphones, such as those sold by Samsung.”
Pricey smartphones aren’t selling
Nevertheless, this is yet further evidence that consumers are finding $1,000 smartphones hard to swallow.
The iPhone XS Max is the only flagship device that made it into the top 10. The rest of the list is occupied by handsets that cost a lot less.
Rumor has it that Apple could adjust iPhone prices this year an effort to boost sales. But it seems highly unlikely that its high-end handsets will see notable reductions.