An AirPods-based wall display at Apple’s recently re-opened Fifth Avenue Apple Store features a cool Easter egg for long-time fans.
The Easter egg features Apple’s ultra popular AirPods being used as notes in a piece of sheet music. The music represented is from Apple’s iconic “Here’s to the Crazy Ones” ad campaign, which ran shortly after Steve Jobs’ return in the late 1990s.
The AirPods display was publicized on Twitter by user Apple Holic. “This is so cool,” they wrote in a tweet, complete with a picture of the display.
This is so cool! A display at the new Apple Store 5th Avenue uses AirPods as notes…and the music represented is from the Here’s to the Crazy Ones advertising campaign. pic.twitter.com/yDbDCOWoSl
— Apple Holic (@AppleholicAnon) September 24, 2019
The idea of AirPods as musical notes comes from a more recent Apple ad campaign. Apple debuted the ads back in 2017. They featured British artists including Lianne La Havas, Craig David, and The 1975. (Apple has since removed the ads from its YouTube channel. This is the closest I can find.)
Easter egg: Here’s to the AirPod ones
The “Here’s to the Crazy Ones” ad dates back much further than that. The “Think Different” campaign was part of Steve Jobs’ subtle tweaking of Apple’s advertising upon his return. It was Apple’s first ads with Chiat/Day since the 1980s.
Although Apple long discontinued the slogan and ads, they still clearly have a big place in Apple’s heart. At Apple’s headquarters, framed copies of the ad script are on display.
These days Apple doesn’t really do Easter eggs in its software. It’s kind of cool, then, to see it include something like this for long-time followers of the company.