Apple spammed Emmy viewers with ads for Apple TV+

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Apple TV+ Truth Be Told series
Ads included glimpses of two shows Apple hasn't previously shown off.
Photo: Apple

Apple has its eye on dominating next year’s Emmy Awards with its original content. But Apple TV+ wasn’t exactly hiding in the shadows at this year’s event.

Apple bombarded people who tuned in to the Emmys with 15-second spots for its TV+ ads during commercial breaks. This included the first teases for its shows Servant and Truth Be Told. Check them out below.

Future Apple TV+ Emmy winner? Servant

Servant is the new show from Sixth Sense creator M.Night Shyamalan. It stars Rupert Grint (Ron Weasley from the Harry Potter films), Lauren Ambrose (Claire from Six Feet Under), Toby Kebbel (Dead Man’s Shoes) and Nell Tiger Free (Myrcella Baratheon from Game of Thrones).

Apple hasn’t yet revealed much detail about the supernatural show. Apparently it follows a Philadelphia couple mourning a tragedy, who invite a mysterious force into their homes. Earlier this month, a couple of stills of the show were published.

From the look of things, it’s got hints of The Omen and Rosemary’s Baby. Given Shyamalan’s hit-and-miss reputation, this could go one of two ways. A spooky psychological thriller sounds like one of the more interesting TV+ shows on Apple’s slate. The teases, while brief, certainly make it look compelling. We’ll have to wait and see.

Truth Be Told

Truth Be Told is an adaptation of the best-selling novel “Are You Sleeping” by Kathleen Barber. It’s about a podcast team which reopens a closed murder case, inspired by NPR’s Serial podcast. The show stars Oscar-winner Octavia Spencer and Breaking Bad star Aaron Paul.

Both appear in Apple’s teaser for the show, which otherwise doesn’t reveal a whole lot. The show is being written by Nichelle D. Tramble, whose credits include The Good Wife and Justified.

Apple’s other shows

That’s not all. Apple also featured 15-second spots for a plethora of its other shows as well. Not all of these will be available straight away when Apple TV+ launches on November 1. However, they will gradually roll out over the coming months. You can check out a list of all the movies and TV shows Apple is working on here.

Apple TV+ will launch in 150 countries. In the U.S. it costs $4.99 per month. Customers who buy a new iPhone, iPad, Mac, iPod Touch or Apple TV will receive one year’s free subscription as part of their purchase.

Check out Apple’s other Apple TV+ ads below.

Source: Screen Times