Apple wins its second Emmy for Carpool Karaoke


FireWire lands Apple its first Emmy.
That bodes well for Apple TV+.
Photo: The Academy of Television Arts & Sciences/Ste Smith/Cult of Mac

Apple’s Carpool Karaoke: The Series just won an Emmy for the second year running. The show won a Creative Arts Emmy award in the “Short form variety series” category in an award handed out over the weekend.

While plenty of people forget about Carpool Karaoke when talking about Apple’s original TV shows, that’s a good omen at a time it’s gearing up to launch its Apple TV+ streaming service.

Carpool Karaoke also won an Emmy for the non-Apple produced Carpool Karaoke: When Corden Met McCartney Live From Liverpool. That show, which run as an hour-long CBS primetime special, featured James Corden meeting the legendary Beatles singer-songwriter.

Apple is no stranger to Emmy Awards

Apple is no stranger to Emmy awards. The company won its first technical Emmy in 2001 for its role in developing FireWire. FireWire a high-speed serial port that allowed users to transfer data quickly between their Macintosh and another device, such as a digital camera.

It received another technical Emmy for its work on Siri. The “Contextual Voice Navigation for Discovering and Interacting with TV Content” celebrated Apple’s Siri remote for Apple TV.

On the creative end of the spectrum, Apple has been singled out for its work in advertising. In 2014, it won an Emmy for “Most Outstanding Commercial of the Year” for its “Misunderstood” iPhone 5s ad. Earlier this summer, it was nominated for Emmy awards for two ads in the “Outstanding Commercial” category.

Apple: Aiming for (more) Emmy glory in 2020

If Apple’s done its job well with Apple TV+, next year it should be dominating the Emmy Creative Arts awards. Apple is supposedly prioritizing Emmy awards as a key part of its Apple TV+ strategy.

In 2019, Netflix scooped up a total of 15 awards. Beating that is going to be a tall order for Apple. But you just know that there are some folks in Cupertino who just wrote that down as a dream goal for the next twelve months!

Source: Variety