General Magic documentary is finally getting a theatrical release

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General Magic documentary tells story of the iPhone that never was!
The game-changing device that never was!
Photo: Spellbound Productions

General Magic, a movie about the most important tech company you never heard of, is getting a theatrical run.

The documentary tells the story of a ’90s startup created by (and employing) some of the greatest minds at Apple. These included Mac veterans as well as future employees such as Tony “father of the iPod” Fadell. General Magic became a big hit at last year’s Tribeca Film Festival, and is now headed to theaters.


History of General Magic

General Magic set out to build a handheld touchscreen device years before Apple developed the iPhone. For a brief moment, it was the hottest startup in tech. A huge 1995 IPO raked in cash. However, it floundered and ultimately went belly up in the late 1990s.

“That period is one of the most important in computing history,” Sarah Kerruish, co-director of the documentary, told Cult of Mac. “It’s when handhelds were first realized, and when we saw the first early stages of the internet. General Magic combines these profoundly important threads in technology.”

The feature documentary will debut on May 10 in Los Angeles. It will then make its way to San Francisco, Seattle, Chicago, Houston, Orlando, Detroit, Portland and other locations through June.

You can see the full list of screening locations below.

Schedule
Coming soon to a theater near you?
Photo: General Magic

For anyone who enjoys documentaries, or great tech stories, General Magic receives our highest recommendation.

Do you remember the General Magic days? Let us know in the comments below.