You’d think Tim Cook would be too busy running Apple to be tweeting about surfing, but you’d be wrong. Well, kind of.
In fact, Cook tweeted over this weekend in praise of the cover of the year end issue of Surfer’s Journal magazine. The front of the mag features a dazzling bit of water-based sports photography which, you guessed it, was shot on an iPhone.
Loving the cover of the latest @SurfersJournal — #shotoniphone. @ZakNoyle captures the artistry and the athleticism of surfing. Makes us want to catch a wave of our own! ? https://t.co/K1AVbgeD34 pic.twitter.com/HX5QeN72vr
— Tim Cook (@tim_cook) December 8, 2018
The cover was shot by 33-year-old Zak Noyle, the Hawaii-based professional surf and wave photographer best known for his big wave photographs. It depicts pro surfer Mikey Wright.
“[Loving the cover of the latest [Surfer’s Journal],” Cook wrote, adding the hashtag #shotoniphone. “[Zak Noyle] captures the artistry and the athleticism of surfing. Makes us want to catch a wave of our own!”
Cook highlighting the iPhone’s superior photo-taking abilities is nothing new. For the past few years, Apple’s “Shot on iPhone” campaign has served to highlight just what is possible with Apple’s phone camera.
Considering that rivals like Samsung still get caught faking photos allegedly shot on their handsets (but actually not), Apple’s got every reason to brag!