New line of free Apple seminars will make your brain bulge

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Today at Apple
Apples Stores will sell you the iPads and Apple Pencils. "Today at Apple" will show how to use them.
Photo: Apple

More than 60 new sessions to teach Apple users how to get the most creatively from their apps and devices will be added to the “Today at Apple” program, the company announced in New York today.

Held at Apple Stores around the world, the sessions offer primers on essential hardware and software in the Apple ecosystem. Each workshop is headed by local creative professionals teaching coding, digital drawing, photography, video and making music.

Apple has paired with some of the most important creatives to build curricula for “Today at Apple,” which launched in 2017, and has quickly become part of Apple retail strategy and nurturing of its devoted brand community.

Earlier this year, Apple held more than 500 Photo Labs for iPhone photographers. Apple teamed up with Chase Jarvis, who built hands-on fun and immersive photography exercises. Another session was called Apple Music Lab, which was created by English pop star Florence Welch of Florence and the Machine.

More than 18,000 sessions are held each week across the globe.

Some of the new sessions include: a video lab feature filmmaker Zach King on how to create iPhone movies and editing with the Clips app; advanced beat making using Logic Pro; a photo lab for kids to learn how to make fun family portraits; and a design lab called Drawing Treehouses, which created by the architecture firm Foster and Partners.

Launch the Apple Store app to find out the schedule of sessions at stores near you.