Following in the footsteps of fellow ex-BBC presenter Zane Lowe and others, UK-based hip-hop DJ Charlie Sloth will be leaving his job presenting on the BBC to join Apple Music.
Sloth is a presenter on both BBC Radio 1 and 1Xtra. He has been a BBC broadcaster for the past decade, and is best known for hosting the popular rap freestyle segment, “Fire in the Booth.”
Not too much is known about Sloth’s new position at Apple Music, although he will reportedly host a worldwide show on Beat 1 and also help curate Apple music playlists.
“Ten of the best years of my life, I want to say a huge thank you to everybody who has listened to me over the years and supported me in everything I have done,” Sloth wrote online in an Instagram post. “I love you, and the journey continues.”
His last show will be broadcast on November 3. It’s not clear when he will start at Apple Music.
View this post on Instagram
After almost 10 years of dedicating my life to BBC radio 1xtra & Radio 1 and achieving everything I set out to I’ve decided the time has come to leave the BBC and seek a new challenge. I want to thank everybody who has listened to me over the years and supported me in everything I have done I love you and the journey continues. I also want to say a huge thank you to the following people for always believing in me and supporting me while at the Bbc. Dellessa James Alex lawless Carlene Morlese Rob little john Julie Shepherd Rebecca frank Joe Harland Rhys Hughes Lim La Richards Janine kempadoo Hermet Chadha Rachal Mcalroy Alex Rata Lucy Hickling And especially Ben cooper for being a great leader and for giving me all the opportunities he has to prove myself I’m forever grateful I hope all my colleagues at 1xtra and radio 1 keep up the amazing work it’s been an incredible place to work and I’m honoured to have done so. I joined the BBC as a boy and I leave as a man. Together we have created some moments that will live forever. Charlie Sloth ❤️❤️❤️❤️ ANNOUNCEMENT ON WHATS NEXT COMING SOON ❤️
A focus on hip-hop
Sloth is not the only UK hip-hop tastemaker to join Apple Music this year. Earlier in 2018, Apple hired Ryan Newman, a key player from the BBC’s main hip-hop and grime radio station, 1Xtra.
While Apple Music features a massive catalog of music in every imaginable genre, hip-hop is one that it has shown particular focus on. Apple has acquired several documentaries, such as Before Anythang: The Cash Money Story and Can’t Stop Won’t Stop: A Bad Boy Story, to appeal to a similar audience.
It has also produced music videos for several hip-hop artists, including Drake’s video for “One Dance,” Eminem’s “Phenomenal” and Pharrell’s “Happy,” as well as a 45-minute “visual album” from Grammy-winning artist Frank Ocean.
Given the crucial role of figures like Dr. Dre in Apple Music’s birth, we’re not totally surprised!
Source: Music Business Worldwide