Apple teases upcoming hip-hop documentary Can’t Stop Won’t Stop

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Nas makes an appearance in Diddy's documentary.
New documentary will include appearances by leading hip-hop artists.
Photo: Apple Music

Apple has dropped the second trailer for its latest hip-hop documentary, Can’t Stop Won’t Stop: A Bad Boy Story.

The documentary chronicles Sean P. Combs (a.k.a. P Diddy’s) rise to become one of the most notable record producers of the 1990s, as well as detailing the challenges he faced staging last year’s 20th anniversary Bad Boy reunion show. It will debut on Apple Music on June 25.

The documentary boasts interviews with rap and RnB icons including Nas, Mary J Blige, Puff Daddy, Lil Kim, Faith Evans, and Apple’s own Jimmy Iovine.

It’s the latest in a string of hip-hop-related projects for Apple Music, which is a genre Apple strongly focuses on with its Beats-1 station. Previously Apple long-form documentaries have included The Cash Money Story, about popular hip-hop label Cash Money Records, and another about the cultural impact of the Roland TR-808 drum machine.

Apple has also produced Drake’s video for “One Dance,” Eminem’s “Phenomenal” and Pharrell’s “Happy” music videos, alongside a 45-minute “visual album” from Grammy-winning artist Frank Ocean. It is also developing a series based on the life of Dr. Dre.

Not everything Apple Music does is hip-hop, however. It has additionally dipped its toe tentatively in the pool of original content by planning a TV series of Carpool Karaoke, which will feature different pairs of musicians and celebrities for a 16-episode run.

Recently Apple also debuted Planet of the Apps, its iOS developer-focused show, which is a little bit (well, quote a lot) like a Cupertino-themed Shark Tank. Check out our thoughts on the first episode here.