People love declining phone calls on their Apple Watches


Man’s brand new Apple Watch turns out to be toilet plunger
Here's what people regularly do with their Apple Watch.
Photo: Ste Smith/Cult of Mac

Apple made a big deal of people being able to make and receive phone calls with your Apple Watch, but you know what it turns out people prefer doing to answering calls with their Cupertino smartwatch? Declining them, you unsociable bunch!

At least, that’s according to a new Creative Strategies survey of Apple Watch users, shared by researcher Ben Bajarin. Based on the Silicon Valley research firm’s analysis, here’s what else they found Apple Watch owners do on a regular basis:

Apple Watch
What are your most regular Apple Watch activities?
Photo: Creative Strategies

While there is the odd surprise, such as the regularity with which Apple Watch owners decline phone calls, most of the activities here are what we’d expect. (Although there are a few MIA features. Bajarin said on Twitter that he excluded “checking the time” due to its obviousness, but how about using Apple Pay?)

What is most interesting to me, however, is how it shows that — several generations down the line — it’s now becoming more and more clear what a smartwatch is, and what people want from one. It wasn’t all that long ago that we’d have no idea what to “expect” people would use an Apple Watch for because the product category was still in its infancy. It’s for this reason that Apple spent much of the first generation of Apple Watch chasing the fashion and luxury markets, since these are the predominant audience for traditional watches.

A few years on and we now what what an Apple Watch is: a fitness tracking, complications-checking, call-declining wrist-based wearable. And, based on the reviews for the Apple Watch Series 4, all the better for it!

Source: Ben Bajarin/Twitter


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