Productivity app Evernote allegedly in a ‘death spiral’ | Cult of Mac

Productivity app Evernote allegedly in a ‘death spiral’

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Evernote
Evernote has lost multiple senior execs in the past month.
Photo: Evernote

Evernote, the popular mobile app for note taking, organizing, tasks lists, and archiving, is going through some hard times. A new report reveals that it has lost multiple senior executives — including its Chief Technology Officer, Chief Financial Officer, Chief Procurement Officer, and head of HR — in the last month.

A tipster told TechCrunch that that Evernote is in a “death spiral.” They claim that paid user growth and active user numbers remain flat, and that the company’s enterprise product offering has failed to catch on with customers.

In the wake of the senior exec departures, other employees will take on expanded roles within the company.

At its peak, Evernote was one of the most popular apps in the App Store. It has fallen some way since then, however, and currently ranks around 55 in the productivity rankings.

While it has reportedly been downloaded 2.5 million times worldwide in the past three months — and brought in post-fee revenues of at least $2.9 million in in-app purchases — it is apparently struggling. Last year, the company said that it was cashflow positive.

At present, Evernote offers three different pricing tiers for its service. These include a free option, a $7.99 per month Premium tier, and a $14.99 per user Business tier. This week, the company slashed its Premium membership price from $70 for the year down to $42. This is available only to people who pay the fee as one lump sum.

If you’re on the lookout for Evernote alternatives which cost less, check out the likes of Google Keep and Microsoft OneNote. Heck, even Apple Notes can do a pretty decent job in this department!

Do you use Evernote? Let us know in the comments below.

Source: TechCrunch and The Verge