Paying a celebrity to be seen using your product is a fairly common practice. Apple doesn’t make a habit of it, but other companies do.
When it gets funny is when the celebs are caught using their iPhones to endorse rival devices. A Reddit user compiled a list of people who got caught not being able to give up their favorite device.
Celebrity endorsements gone wrong
Gal Gadot makes a brilliant Wonder Woman, but even superheroes make mistakes. Like the time she used an iPhone to tweet that the Huawei Mate 10 Pro is “my new mate”.
Microsoft has spent much of this decade trying to make the Surface line of tablets into significant competition for the iPad, including paying Oprah Winfrey to endorse the Windows computers. That’s why the company probably wasn’t amused when she used her iPad to tweet “Gotta say love that SURFACE! Have bought 12 already for Christmas Gifts.”
T-Mobile CEO John Legere is a business celebrity, and took to Twitter to exclaim “Glad @SamsungMobile decided to bring phablets to the states. I don’t know what I’d do without my #Note3!” But as you can probably guess my now, he used his iPhone. When someone point out out the faux pas, he laughed and said he carries both iOS and Android devices.
And these are just a few of the examples of celebrity endorsements gone wrong compiled by H4xolotl, The full list includes Ellen DeGeneres, David Beckham, Kate Upton, and even LG’s PR team and China’s Communist Party.