Apple and DJ Khaled made a commercial of true cross-promotion genius. Khaled gets to plug his latest single No Brainer by plugging Apple Music. Siri, HomePod and iPhone X also each get a turn to shine.
But stealing the minute-and-half show was Khaled’s toddler son, Asahd, who, with help from the voice of comedian Kevin Hart, is caught with an iPhone X in a highchair nagging his attorney to aggressively negotiate for more money.
Along with the cameo star credit for Hart, Justin Bieber, Chance the Rapper and Quavo each receive a nod in the form of Khaled asking Siri to line them up on a playlist for the HomePod to play.
Asahd vs. Khaled: The Negotiation.
Khaled is one of Apple’s go-to stars to promote Apple music. He has stared in other promo adds and also has his own show on Apple Music.
A wide-eyed dad seems stunned that his son would sidestep him for the attorney. “Don’t play no games, this is family,” Khaled says, to which the son replies, “No man, this is business.”
