iPhone 8 is officially the world’s hottest phone

By

iphone 8
After being overshadowed by the iPhone X and iPhone 8 Plus, the iPhone 8 is now outselling every other smartphone.
Photo: Apple

For the first time ever, the iPhone 8 is the world’s best-selling smartphone. It beat out the Samsung Galaxy S9 and the iPhone X to take that spot.

Apple has three of the top ten most popular devices, something no other company can boast.

The iPhone 8 had 2.4 percent of global sales, according to market-research firm Counterpoint. That was in May, the most recent month for which figures are available.

“Strong promotions (‘How to shoot on iPhone‘) running up to the football (soccer) World Cup helped the tech giant to trigger buyer interest in Europe and other markets,” according to the researchers.

After once being the best selling phone globally, the iPhone X has slipped slightly in popularity, though its still has 2.3 percent of sales worldwide.

In previous months, the iPhone 8 Plus had been outselling the smaller iPhone 8, but no more. The larger version had a 2.1 percent share of the market.

Samsung and Chinese phone makers

The Galaxy S9+ continues to outsell the S9. Sales of the “Plus” were just behind the iPhone 8, but the smaller version has a 2.1 percent share. Counterpoint indicated that sales of both Galaxy S9 versions were slightly weak in Europe.

The rest of May’s chart speaks to the strength of the Chinese phone market and companies based there. A Xiaomi model is actually outselling the iPhone 8 Plus and the Galaxy S9. And five of the top ten models come from this company, Huawei, Vivo, and OPPO.

Notice HTC doesn’t appear on this list. That’s because it’s just barely alive.

Newsletters

Daily round-ups or a weekly refresher, straight from Cult of Mac to your inbox.

  • The Weekender

    The week's best Apple news, reviews and how-tos from Cult of Mac, every Saturday morning. Our readers say: "Thank you guys for always posting cool stuff" -- Vaughn Nevins. "Very informative" -- Kenly Xavier.