iPhone X dethroned as world’s top-selling smartphone


iPhone X laying down
The iPhone X isn't top dog any more. It remains Apple best seller though.
Photo: Ste Smith/Cult of Mac

Apple’s flagship handset has passed its peak popularity. That’s not surprising, given that the iPhone X hit the market more than six months ago. Still, it once could boast of being the world’s best-selling smartphone.

The Galaxy S9+ took its place at the head of the pack. Samsung’s top-of-the-line model debuted early this spring.

The iPhone X was still Apple’s top-selling model in April, the most recent month for which data is available from Counterpoint Research. It captured 2.3 percent of the global smartphone market. Not bad for a device that some people were calling a flop just a few months ago.

The iPhone 8 Plus very nearly tied with the X, and the smaller iPhone 8 followed closely at 2.2 percent. Still, all three of Apple’s 2017 handsets came in just a bit behind the Galaxy S9+ and S9 at 2.6 percent of the market each.

Counterpoint Research smartphone market April 2018
While not at the head of the pack, Apple offers five of the top 10 best-selling smartphones worldwide.
Photo: Counterpoint Research

Counterpoint Research explained the results. “Apple declined month on month due to seasonality,” the research note says. “Apple continues to dominate the global best-selling smartphone models occupying five spots in the list.”

Whether the Galaxy S series will be able to stay in the lead if it regains its reputation for blowing up remains to be seen.

iPhone X sales: Big is big

A clear trend in these numbers is that people love expansive screens. The iPhone 8 Plus’ 5.5-inch display outsells the iPhone 8’s 4.7-inch one, and the X actually has the largest iPhone screen available: 5.8 inches.

And it’s not just Apple. The larger version of Samsung’s newest outsells the smaller edition.


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