Apple still hasn’t revealed exactly how it plans to make its original video content available to customers.
However, a new report suggests that Apple may take a page out of Amazon’s playbook by launching a single Amazon Prime-style subscription package, compiling Apple Music, a magazine subscription service, and its original TV shows into one.
For those not interested in getting all of these together, Apple will also reportedly make them available separately, although we’d expect the all-in-one package to offer a discount. At present, Apple Music is available to most customers in the U.S. at $9.99 per month.
Earlier this year, Apple acquired magazine app Texture. Texture offers more than 200 magazines for a rolling price of $9.99 per month. In the aftermath, it was rumored that Apple is planning to launch its own premium subscription magazine service as part of the Apple News app.
On the original TV show front, Apple has so far signed close to 20 different TV shows into development — in addition to the non-scripted series such as Carpool Karaoke and Planet of the Apps the company has already released. While many of these have been in the drama or comedy categories, Apple has also ventured into content including documentaries, music videos, a possible animated feature film, and more.
The third piece of the puzzle, Apple Music, has so far racked up around 50 million paying subscribers since launching in June 2015 to over 100 countries worldwide. It is currently in second place only to Spotify.
Priced competitively, an all-in-one media package from Apple could certainly be good. With Apple viewing its Services division as one of the big possible growth drivers going forward, it’s easy to imagine people shelling out, say, $19.99 a month for all the above content.
Would you be willing to be among them? How much would you pay for a service like this? Let us know in the comments below.
Source: The Information (paywall)