Spike Jonze’s amazing HomePod ad wins Cannes advertising award

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HomePod
This is the second major award for the 'Welcome Home" ad Spike Jonze created for the HomePod.
Photo: Apple

A Grand Prix in the Cannes Entertainment awards went to “Welcome Home,” a long-form ad for the HomePod created by Spike Jonze. The goal of the “Lions”  is to reward education or advertising excellent enough to qualify as art..

Watch the brilliant 5-minute ad below:

“Music is at the core, the complex film craft is undeniable and the brand is at the centre of the work in a very unique way,” said Jury President Debbi Vandeven, global chief creative officer of VML, in a statement

 

“Welcome Home” stars FKA Twigs as a downtrodden office worker escaping her 9-to-5 world through the transformative effects of music. The featured song is Anderson Paak’s “‘Til It’s Over.”

This isn’t the first award for Spike Jonze’s creation. It recently won a top prize at the Association of Independent Commercial Producers Show at the Museum of Modern Art in New York.

If only the HomePod was as good the advertising for it.

“Today at Apple” wins Cannes Lion too

Another Cannes Grand Prix winner was “Today at Apple,” a array of dozens of training sessions at all the company’s retail stores. The category was Brand Experience and Activation. 

“This work is so important and a great example of how brands really play a meaningful role in people’s lives – that can last forever,” said Jury president Rob Reilly, global creative chairman for McCann Worldgroup.

When “Today at Apple” launched last year, Angela Ahrendts, Apple’s Retail SVP, said “We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”