13-year-old Connor Mulcahey of Weston, Connecticut, wins a “1 Billion App Countdown” promotion. He takes home an assortment of Apple products valued at more than $13,000. Peer-to-peer file sharing app Bump is the 1 billionth app to be downloaded.
Mulcahey’s prize included a a $10,000 iTunes gift card, a 32GB iPod touch, a Time Capsule and a 17-inch MacBook Pro.
At the time, Apple had sold 37 million iPhone and iPod touches, the two devices capable of accessing the App Store. There were around 35,000 iOS apps available for download. (By comparison, Apple today has sold well over 1 billion iPhones, and the App Store houses around 2.1 million different apps.)
“The revolutionary App Store has been a phenomenal hit with iPhone and iPod touch users around the world, and we’d like to thank our customers and developers for helping us achieve the astonishing milestone of one billion apps downloaded,” said Phil Schiller, Apple’s senior vice president of worldwide product marketing, in a statement. “In nine months, the App Store has completely revolutionized the mobile industry and this is only the beginning.”
Setting new App Store records
At the time, Apple was very keen on celebrating its milestone events. For example, in 2004 it marked the 100 millionth iTunes song download by giving that customer a 17-inch PowerBook, 40GB iPod, a gift certificate for 10,000 iTunes songs and a personal phone call from Steve Jobs.
After Apple hit the billionth App Store download, sales just kept climbing. In fact, by March 2012, Apple celebrated a staggering 25 billion apps downloaded.