iPhone was very nearly the world’s top Google search this year


iPhone X
iPhone X and iPhone 8 were two of the top Google searches in 2017.
Photo: Ste Smith/Cult of Mac

Given how much time we spend Googling things, analyzing the world’s top searches provides a pretty good insight into the people, ideas, products, and news we could consider to be important.

With that in mind, Apple’s got to be pretty happy at the news that iPhone X and iPhone 8 were two of the top three most popular search terms of the year, with the top search being for Hurricane Irma. Fourth and fifth places were taken by Matt Lauer and Meghan Markle.

The iPhone 8 actually outranks the iPhone X when it comes to number of searches. However, before you jump to any conclusions, consider that the iPhone X name was only announced toward the end of the year — meaning that there were at least eight months in which people searching for news about Apple’s next-gen iPhone would have logically searched iPhone 8.

In terms of specifically technology-related searches, iPhone X and iPhone 8 ranked ahead of the Nintendo Switch, Samsung Galaxy S8, and X Box One X. The list also covers categories including people, global news, elections, actors, sporting events, memes, “how to” guides, musicians, recipes, song lyrics, and TV shows.

Source: Google


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