Apple Music will miss new Taylor Swift album at launch

Apple Music will miss new Taylor Swift album at launch


Taylor Swift Reputation
Reputation has arrived.
Photo: Taylor Swift

Apple Music won’t be streaming Taylor Swift’s new Reputation album when it makes its official debut on November 10.

The Bad Blood singer has decided to hold back from all streaming services for at least a week. Sources claim Swift’s team are still negotiating a release date.

Apple famously fell out with Swift over streaming royalties back in 2015. The company decided not to pay artists for music played during Apple Music’s three-month free trial, and Swift hit back by pulling her 1989 album from the service and penning a strongly-worded public letter.

The iPhone-maker quickly changed its payment policy and the two made up. 1989 returned to Apple Music, and Swift became an Apple ally. She has since appeared in a number of Apple Music ads and an exclusive 1989 tour documentary.

Apple Music won’t get Reputation

But the friendship won’t help Apple Music secure Reputation at launch. Sources have told Bloomberg that all streaming services will be denied access to the album during its first week of sales, which kicks off on November 10.

“The services are still negotiating with Swift’s team to determine when “Reputation” will be made available, said the people, who asked not to be identified discussing private talks.”

“It’s still possible Swift changes her mind at the last minute,” the report adds. “But she has been one of the most vocal critics of streaming, saying in a column for the Wall Street Journal that the services devalue music.”

Reputation will be available to purchase from iTunes on November 10. You will also be able to buy a physical copy in stores on the same date.


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