Taylor Swift goes crazy for The Darkness in new Apple Music ad

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Taylor Swift is becoming Apple Music's biggest fan.
Photo: Apple

Taylor Swift is quickly becoming the face of Apple Music. The pop sensation has appeared in yet another ad for Apple’s streaming service in which she goes crazy for “I Believe in a Thing Called Love” by British rock band The Darkness.

After convincing Cupertino to change its mind about Apple Music’s three-month trial, which was going to give users free and unlimited access to tunes without paying artists a penny when the service launched a year ago, Swift has become Apple Music’s biggest fan.

It’s the only streaming service that is allowed to offer her 1989 album, and had exclusive rights to her 1989 World Tour Live movie. The “Bad Blood” singer has also appeared in three Apple Music ads to date, with the most recent one rolling out today.

In it, Swift rocks out to The Darkness from Apple Music’s “Friday Night Rocks!” playlist during “a quiet night at home.”

In previous Apple Music ads, Swift has lip synced Jimmy Eat World’s “The Middle” and fallen off a treadmill while rapping along to Drake.

Larry Jackson, head of content for Apple Music, previously revealed that Swift will appear in a series of ads for the service, but it’s unclear exactly how many we’ll see.

Apple has not been afraid to use its considerable marketing muscle to help bring streaming music into the mainstream. It’s off to a pretty impressive start, with more than 13 million paying subscribers at last count.

Services like Apple Music and its chief competitor, Spotify, are helping turn streaming into the music industry’s chief source of revenue. Apple’s entry into the market doesn’t seem to be hurting Spotify, either: A Spotify VP recently credited Apple with boosting his company’s bottom line by spurring consumer interest in streaming as an alternative to downloads, CDs and vinyl.

Spotify — which unlike Apple Music offers a free, advertising-supported tier for penny-pinching music lovers — currently has 100 million users. Spotify says 30 million of them cough up the cash for a monthly subscription.